City dwellers and tourists will have the opportunity to participate in the festival at various locations, including the Saigon Cruise Port, the Bach Dang Wharf Park, the Nhieu Loc-Thi Nghe Canal area, the Binh Dong Wharf, and the Suoi Tien Cultural Tourist Area.
During a press conference on the festival held on July 12 in Ho Chi Minh City, Nguyen Thi Anh Hoa, Director of the City Department of Tourism, announced that a wide range of activities will be held along the Saigon River to attract tourists through art performances and promotional programs. These efforts aim to stimulate consumer demand during the peak summer season.
The festival will feature an art program at the Saigon Cruise Port on the evening of August 6 with the participation of 700 artists, serving as the highlight of the event.
In addition, travel companies will showcase their products and services to domestic and international tourists through tourism fairs at the Nhieu Loc-Thi Nghe Canal area and the Binh Dong Wharf.
The Bach Dang Wharf Park will host a boat racing competition and also feature cultural and artistic activities and traditional games.
A street parade and art performances will be held to showcase various intangible cultural heritage of Vietnam recognized by UNESCO, and there will also be lighting decorations along the wharfs.