Hanoi is experiencing a tourism boom, with an estimated 14.05 million visitors in the first half of 2024, marking a 13.7% increase from the previous year, according to the Hanoi Tourism Department.
These impressive figures indicate a strong recovery for the city’s tourism industry, solidifying Hanoi’s appeal as a must-visit destination for both local and international travelers.
A breakdown of the data reveals that international arrivals accounted for 3.14 million, reflecting a remarkable 52.6% year-on-year increase. Meanwhile, domestic tourism showed a steady growth of 6%, with approximately 10.91 million Vietnamese exploring their capital city. The financial gains from this influx are significant, generating VND55,385 billion (nearly US$2.3 million), a 22.8% surge in tourism revenue compared to 2023.
 |
| Quang Phu Cau Village in Ung Hoa District is one of Hanoi’s emerging tourist destinations, offering a glimpse into traditional Vietnamese life. Photo: The Hanoi Times |
Accommodating this influx of visitors, Hanoi boasts 4,760 lodging establishments, including hotels and apartment buildings, providing a total of 71,246 rooms. Of these, 607 properties are rated between one and five stars, offering 26,641 rooms for those seeking a more luxurious experience.
The city’s tourism infrastructure is further enhanced by 43 restaurants, 41 shopping services, seven entertainment options, and two medical services that have been certified to cater to the needs of travelers.
Hanoi’s tourism offerings continue to evolve, with a focus on creating unique and memorable experiences. The recent introduction of the “Explore the Heritage Road in South of Thang Long” route and the community tourism destination of Mien Village in Ba Vi District showcases the city’s commitment to diversifying its attractions.
Additionally, the Hanoi Department of Tourism is actively fostering collaborations with neighboring provinces and cities to develop interconnected tourism routes, ensuring a seamless experience for visitors exploring the region.
Looking Ahead: Strategies for Continued Success
Dang Huong Giang, Director of the Hanoi Department of Tourism, emphasized the importance of synergy among management agencies, associations, airlines, tour operators, transport companies, and shopping malls in creating a cohesive and attractive tourism product for the city.
To promote domestic tourism and showcase the beauty of Hanoi’s scenic spots, the department launched the program, “Hanoi people and tourists experience the services of Hanoi’s 4-5-star hotels.” This initiative not only highlights the city’s luxurious accommodations but also increases occupancy rates for these higher-end properties.
As a result, prestigious hotels such as Hotel de l’Opera Hanoi, Sofitel Legend Metropole, and Mövenpick Living West Hanoi have introduced enticing promotional packages like “Summer Indulgence Staycation” and “City Vacation, Luxury Afternoon Tea,” catering to those seeking a sophisticated escape.
 |
| Hotel de l’Opera Hanoi, located in the heart of the city, captivates guests with its elegant French colonial architecture. Photo: The Hanoi Times |
Furthermore, Hanoi has undertaken initiatives to link tourist destinations in Tay Ho District with local travel agencies, promote experiential tourism focused on heritage sites in Ha Mo, Dan Phuong District, and showcase the cultural riches of Ba Dinh District, Soc Son, Phuc Tho, and Quoc Oai Districts.
With the Red and Duong Rivers flowing through the city, Hanoi is also committed to developing river tourism, connecting destinations along these picturesque waterways.
The Hanoi Department of Tourism is dedicated to innovation, collaborating with districts to research and establish new cultural tourism models and handicraft villages in Soc Son and Phu Xuyen districts, ensuring a diverse range of experiences for visitors.
Nguyen Manh Quyen, Deputy Chairman of the Hanoi People’s Committee, underscored the city’s commitment to inter-provincial cooperation, citing the Hanoi-Ha Nam-Ninh Binh spiritual and cultural tourism route as an example of their collaborative efforts.
Hanoi’s promotional campaigns will utilize a multitude of communication channels, including national television, digital platforms, websites, and social media (Youtube, Facebook, Tiktok, etc.). To cater to a global audience, promotional clips and publications will be available in five languages: English, French, Chinese, Japanese, and Korean.
Additionally, the city will emphasize the design and production of gifts and publications that embody the rich cultural heritage of Hanoi, offering travelers a tangible connection to the city.
In the latter half of 2024, Hanoi’s tourism calendar is packed with exciting events, including the Hanoi Tourism Gift Festival, a series of sports tourism activities, and thematic programs highlighting the city’s cultural and historical attractions, as shared by Dang Huong Giang, Director of the Hanoi Tourism Department.
Hanoi’s tourism affected by nCoV epidemic during Tet
The novel coronavirus (nCoV) outbreak caused certain negative impact on Hanoi’s tourism during the seven-day Lunar New Year holiday (Tet), according to the municipal Department of Tourism.
Hanoi launches double-decker bus city tour
Hanoi has opened a double-decker bus city tour for foreign tourists to explore the capital city from a different view.
Hanoi Cathedral
Built in the 1780s, Hanoi Cathedral is considered a witness to great changes of the capital of Vietnam for three centuries. Today, it is not only the centre for catholic activities, but also a popular tourist site in the land of a thousand-year-old culture.
Hustle and bustle returns to Hanoi after impact of COVID-19
Outdoor entertainment areas, commercial centres, and relic sites throughout Hanoi have been gradually becoming busier over the past few days following a slow month after being affected by the potential spread of the novel coronavirus disease (COVID-19).
Hanoi remains a friendly-safe destination for foreign tourists despite coronavirus
Many enterprises operating in the tourism industry have acted together to keep Hanoi a welcoming and safe destination for foreign tourists despite Covid-19 fears.
