Lifestyle

The Tastes and Traditions of Vietnam: A Cultural Showcase at the Malaysian Expo

The Malaysia-Vietnam Friendship Association is proud to announce its participation in the prestigious IFOOD EXPO 2024. This renowned industry event, taking place from June 28-30 in Malaysia, showcases the very best in food, beverage, and nutritional supplements. It promises to be an unmissable opportunity for businesses and consumers alike, with a diverse range of exhibitors and an insightful glimpse into the latest trends and innovations within the industry.

Administrator

4 July, 2024

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The Malaysia-Vietnam Friendship Association joined the event as a partner and set up 10 booths showcasing traditional Vietnamese cuisine. Visitors were treated to delicious dishes such as Pho (beef noodle soup), Banh Mi (bread), and spring rolls. In addition to the tasty treats, various Vietnamese food products were also on sale, including instant noodles, dried Pho, instant coffee, and an array of sauces.

Vietnamese Trade Counsellor, Le Phu Cuong, spoke to the Vietnam News Agency about the importance of participating in fairs to promote their country’s cuisine. He emphasized that the Trade Office and Embassy of Vietnam are committed to supporting initiatives that raise awareness and interest in Vietnamese products among Malaysian consumers.

The event also highlighted the importance of cultural interaction in promoting the country’s image, with President of the Malaysia-Vietnam Friendship Association, Tran Thi Chang, noting that the association’s memorandum of understanding with IFOOD, a leading food event organizer in Malaysia, will create favorable opportunities to participate in significant food events in the country.