The Hanoi Tourism Ao Dai Festival 2024 will feature an art program, The Essence of Ao Dai, celebrating the Vietnamese traditional long dress in three captivating chapters: Golden History, Interference Bridge, and Spreading Journey. This festival, a highlight of Hanoi’s cultural calendar, will showcase the beauty and significance of the ao dai over a three-day event at the Thang Long Imperial Citadel.
Onstage performances will poetically depict the capital’s 70-year liberation journey, from 1954 to 2024, using the graceful ao dai as a powerful metaphor. The festival, taking place from October 4-6, with the main stage at Doan Mon Square, promises to be a spectacular celebration of Vietnamese culture and heritage.
| The Hanoi Ao Dai Heritage Club, dedicated to promoting this elegant traditional costume, plays a vital role in preserving Vietnam’s cultural heritage. Photo: Trung Nguyen/The Hanoi Times |
Attendees can explore 80 to 100 booths showcasing the diverse designs and brands of ao dai creators from across Vietnam. The festival also offers a rich array of activities, including the Ao Dai Parade and Fashion Show, an Ao Dai Exhibition, a showcase of tourism products and traditional craft villages, and a culinary journey into Hanoi’s delicious cuisine.
What sets this festival apart is its focus on promoting Hanoi’s tourism offerings. Visitors will discover attractive travel routes, aviation services, accommodation options, and must-visit destinations. With special preferential policies, tourists can explore Hanoi and immerse themselves in its culture at great value.
Organized annually by the Hanoi Department of Tourism, the Hanoi Tourism Ao Dai Festival seamlessly blends tourism with fashion, fostering a love for the ao dai among locals and visitors alike. In 2023, the festival captivated approximately 60,000 attendees, a testament to its growing popularity.
Go Thap Lotus Field
Visitors are often attracted to the Go Thap area in My Hoa Commune, Thap Muoi District thanks to its aromatic and beautiful lotus ponds and unique specialties of the Dong Thap Muoi region.
Ao Dai Week honours Vietnamese traditional costume
Marking the 111st anniversary of International Women’s Day (March 8), the Vietnam Women’s Union launched Ao Dai Week 2021 from March 1 to 8.
More than 600 Ao Dai designs take stage in Hanoi
Van Mieu – Quoc Tu Giam (The Temple of Literature) in Hanoi last week has became the “stage” for 15 designers to introduce more than 600 Ao Dai, Vietnam’s traditional long dress, designs.
Charming beauty of traditional long dress
Ao dai (Vietnamese traditional long dress) has long been a traditional costume and a typical cultural feature of Vietnam. Through ups and downs with constant changes, ao dai still honour the gracefulness and elegance of the Vietnamese women.
Ao Dai On The Heritage Path
With the theme “Ao Dai along the heritage path”, the designers inspired and brought the natural landscapes or unique culture of the world heritages to their designs.
