The iconic K-pop band HIGHLIGHT, known for their hits such as “Fiction” and “Beautiful Night,” is set to mesmerize fans at the Korea Travel Festa 2024 in Hanoi on May 25-26. With their energetic performances and captivating choreography, HIGHLIGHT has established themselves as one of the most renowned K-pop groups in the industry.
The festival will also showcase the incredible talent of the 1MILLION dance group, featuring dances choreographed by the esteemed Lia Kim, who has worked with some of the biggest names in Korean music. Singers Min, Isaac, and Tran Ngoc Anh will also grace the stage with their captivating performances. Adding to the cultural fusion, the Co La band will present a unique blend of K-pop and traditional Vietnamese instruments.
| The HIGHLIGHT band has expressed their excitement and gratitude for the warm hospitality of the Vietnamese audience. Their performance promises to be a highlight of the Korea Travel Festa 2024. Photo: KTO |
The Korea Travel Festa 2024 will be a celebration of cultural exchange, with a diverse range of performances that blend the best of both Korean and Vietnamese entertainment. The K-pop Cover Dance Contest will showcase the talents of local dance and singing groups, with the finalists taking the stage during the festival. The event will also feature appearances by K-pop and V-pop superstars, creating unforgettable memories for fans.
Located in K-Town, Ocean City, Gia Lam District, Hanoi, Korea Travel Festa 2024 is organized by the Korea Tourism Organization (KTO) with support from the Korean Ministry of Culture, Sports, and Tourism. The festival aims to promote South Korean tourism to Vietnamese travelers, offering an engaging experience with over 40 booths covering various themes, including tourism, culture, fashion, and e-sports.
One of the main attractions at the event is the League of Legends Championship Korea (LCK) booth, which offers a dedicated space for LCK enthusiasts. With publications, the prestigious trophy, and the opportunity to meet famous players, the LCK booth is a dream come true for gaming fans.
On May 25, the Korea Tourism Organization and Vingroup, the organizing partner of Korea Travel Festa 2024, signed a Memorandum of Understanding (MOU). This agreement solidifies their commitment to supporting each other in promoting cultural and tourism events between South Korea and Vietnam. It also encourages active participation in cultural, tourism, and information exchange initiatives between the two nations.
| Lee Hak Ju, Deputy Director General of the Korea Tourism Organization, shares his enthusiasm for the growing tourism exchange between South Korea and Vietnam during the Korea Tourism Night on May 24. Photo: The Hanoi Times |
According to Lee Hak Ju, Deputy Director General of the Korea Tourism Organization, Vietnam was the fifth-largest source market for inbound tourism to South Korea in 2023. The organization aims to promote Korea-related content in the Vietnamese market by developing diverse tourism products and unique marketing strategies. They look forward to the continued support and interest of Vietnamese travelers in South Korea.
Lee Jae Hoon, Representative of the Korea Tourism Organization in Vietnam, shared that South Korea received 420,000 Vietnamese tourists in 2023, while 3.6 million Korean tourists visited Vietnam. South Korea remains the largest international market for Vietnam, and the steady growth in Vietnamese visitors to South Korea in 2024 underscores the importance of the Vietnamese market to Korean tourism.
“We are thrilled to host the Korea Travel Festa and offer a range of exciting activities for visitors,” said Lee. “We hope that this event will inspire more Vietnamese travelers to choose South Korea as their next destination. Our goal is to welcome approximately 550,000 Vietnamese tourists this year, matching the pre-Covid-19 levels of 2019, and to further strengthen the tourism exchange between our two countries.”
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