Hanoi’s local authorities, travel agencies, and four- and five-star hotels have joined forces to launch an enticing stimulus program, “Hanoi Residents and Tourists Experience Four- and Five-Star Hotel Services.” This initiative aims to attract domestic tourists, especially during the summer and fall of 2024, which marks the 70th anniversary of the capital’s liberation.
With the theme “Hanoi – Come to Fall in Love,” the program invites locals and travelers alike to discover the luxurious accommodations and services that the city has to offer.
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| The JW Marriott Hotel Hanoi is nestled amidst lush greenery, offering a peaceful retreat in the heart of the city. |
This stimulus program is part of a broader strategy to boost Hanoi’s tourism industry, targeting 27 million visitors in 2024, a 9.2% increase from the previous year. This includes 5.5 million international visits, with an expected revenue of over $4.2 million. The program also aims to increase the average room occupancy rate to 62%, a 3% jump from the 2023 benchmark.
Aligned with the Ministry of Culture, Sports, and Tourism’s “Vietnamese travel to Vietnam – Vietnam I love it” campaign, this initiative encourages domestic travelers to explore their own country and experience the best that Vietnam has to offer.
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| The JW Marriott Hotel Hanoi offers a safe and comfortable environment for families, with a focus on health and well-being. |
Hanoi’s four- and five-star hotels have responded enthusiastically to this initiative by creating attractive product packages. These include special rates, room and meal/drink/tea party combos, seminar and transportation packages, and discount vouchers for various services. For instance, Hotel de l’Opera Hanoi offers a “Summer Indulgence Staycation,” while Sofitel Legend Metropole Hanoi invites guests to indulge in their “City Vacation” and “Luxury Afternoon Tea” experiences. Movenpick Living West Hanoi, on the other hand, promises a “Happy Summer Vacation.”
According to Minh, the success of this program relies on the response and cooperation of tourism businesses and media agencies. He emphasizes the need for synchronized deployment of the city’s tourism offerings, with links and collaboration between government agencies, associations, airlines, travel agencies, accommodations, transportation providers, and entertainment venues.
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| Movenpick Hanoi Centre Hotel welcomes guests with its modern design and exceptional service, catering to both business and leisure travelers. |
During a recent meeting, representatives from hotels and media agencies proposed solutions to further enhance the promotion of Hanoi’s hotel brands and services. They aim to increase the occupancy rate of lodging facilities, especially during off-peak periods.
A spokesperson from JW Marriott Hotel Hanoi shared their unique approach, highlighting the hotel’s green space and lakeside location. They have designed vacation packages that cater to families, combining relaxing spa experiences for parents with fun-filled playgrounds for children. Additionally, the hotel blends traditional and modern games, offering guests, especially foreigners, a chance to immerse themselves in Vietnamese culture. However, the representative acknowledged the challenge of reaching Hanoi residents and Vietnamese travelers, as there is a perception that five-star hotel services are expensive.
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| Sofitel Legend Metropole Hanoi invites guests to relax and unwind at their iconic sidewalk cafe, offering a unique blend of history and hospitality. |
Le Hong Thai, Director of Hanoitourist, emphasized the importance of understanding customer segments. He suggested that hotels and travel agencies participating in the stimulus program should tailor their offerings to Hanoi residents, visitors from other provinces, and international tourists differently. Thai also proposed package tours that combine hotel stays with sightseeing and experiential activities, such as culinary adventures and city tours. He further recommended flexible check-in and check-out times, adapting to the needs of guests.
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| Grand Vista Hanoi Hotel caters to young travelers seeking a vibrant and memorable swimming experience. |
Regarding advertising, Thai suggested harnessing the power of social media to capture the attention of young, experience-seeking travelers. He proposed choosing an online sales day with heavy discounts to spark interest in the program.
Hanoi’s hotels face challenges in product development and communication, but Deputy Director of Hanoi Tourism, Nguyen Hong Minh, assured them of his continuous support. He also called for active cooperation from media and press agencies in running the marketing campaign, ensuring the “Hanoi Residents and Tourists Experience Four- and Five-Star Hotel Services” program leaves a lasting impression.
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