Karinna was most recently the APAC Marketing Director of Malwarebytes where she is responsible for all marketing, channel, and branding activities in the region.
She brings along vast experience in enterprise marketing and has deep knowledge of a commercial go-to-market strategy that will help with Tectura’s growth plans. Karinna also had been in various marketing leadership positions at Fortinet, Microsoft, and Cisco.
Tectura provides business process consulting, implementation, and support services across an array of primarily Microsoft ERP, CRM, Business Intelligence, Cloud, and Mobility solutions to companies across Asia. With more than 6000 clients, Tectura leverages its expertise in Microsoft Dynamics technology and proprietary business consultancy in selected vertical industries to enable customers to improve their competitive advantage.
Tectura is the most highly awarded independent Microsoft Enterprise partner in the Asia region. Having been continually awarded Dynamics partner of the year continually since 2004 amongst other recognitions and awards. Tectura has more than 400 professional team members across 11 offices in 7 countries in Asia.
CEO livestream – Marketing trend to leverage products
Livestream has become an essential tool in product marketing activities over recent years. Many companies previously cooperated with Key Opinion Leaders (KOL) to spread messages and images and attract community interest, but nowadays Chief Executive Officers (CEOs) – charged with running the business – are the main actors leveraging their products and services vie this marketing model.