Local flavor

Traditional mooncakes prove popular among local consumers

The mooncake market is heating up in Vietnam for the full-moon festival, known as the Mid-Autumn Festival, with a variety of cakes on offer, but traditional mooncakes are preferred by the majority of local consumers.

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12 September, 2022

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traditional mooncakes prove popular among local consumers picture 2 — The bakery has been noted for its traditional mooncakes for decades, and locals are ready to form a long line even in the rain to purchase their favourite cakes.

traditional mooncakes prove popular among local consumers picture 3 — Crowds of people throng the store even at midday to buy the cakes.

traditional mooncakes prove popular among local consumers picture 4 — Security guards are hired to help ease traffic congestion on Thuy Khue street.

traditional mooncakes prove popular among local consumers picture 5 — Many people say they head to the bakery early in the morning and are willing to wait for several hours just to buy some cakes they like.

traditional mooncakes prove popular among local consumers picture 6 — Doan Quang Nguyen, a resident of Tay Ho district, says he has waited for one hour to buy the cakes as offerings to ancestors before tasting the cakes with his family.

traditional mooncakes prove popular among local consumers picture 7 — Le Thi Tuyet of Nghia Tan ward in Cau Giay district shares that she likes Bao Phuong cakes because they are not too sweet and have a traditional taste.

traditional mooncakes prove popular among local consumers picture 8 — According to bakers, their traditional cakes are made up of natural ingredients without preservatives, therefore they should be used within one week.

traditional mooncakes prove popular among local consumers picture 9 — A mooncake’s price hovers at around VND40,000 to VND80,000.

traditional mooncakes prove popular among local consumers picture 10 — Many locals buy mooncakes as special gifts to their relatives and friends.

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