Cao Lanh City Book Street in Dong Thap Province, Vietnam, offers a unique blend of literature and culture, evident from its revenue breakdown. Books and cultural products accounted for approximately 46% of its earnings, with over 30,000 copies sold. The remaining 54% came from the book café concept, a clever integration of reading and relaxation.
On November 19, 2024, the People’s Committee of Cao Lanh City reviewed the book street’s performance over its two years of operation since its inauguration. Truong Quang Hoa, deputy director of Cao Lanh City Book Street, provided insights into the street’s current offerings.
Cao Lanh City Book Street boasts a diverse range of stalls, including four dedicated to books, four for stationery, and three for coffee enthusiasts. Additionally, a 45-square-meter space has been allocated for exhibitions and thematic activities, supporting local cultural and tourism initiatives.
In the past two years, the book street has hosted over 85 events, attracting approximately 20,000 visitors. On average, 300-500 people explore the street each week, with numbers surging to 800-1,000 on weekends and over 3,000 during festivals and Tet holidays. The management board aims to maximize this potential by repurposing vacant stalls with seasonal offerings, such as back-to-school supplies and Tet-themed items like calendars, paintings, and calligraphy.
However, challenges remain. Truong Quang Hoa acknowledged that the street’s activities need to be more diverse, and engagement with publishers and major book distributors could be improved. Visitor numbers have also seen a 35% decline compared to the previous year, attributed partly to the limited variety of events and the gradual development of community reading habits.
|
|
| Cao Lanh City officials express their gratitude to organizations supporting Cao Lanh City Book Street at a performance review in Dong Thap Province, southern Vietnam, November 19, 2024. Photo: Dang Tuyet / Tuoi Tre |
To address these challenges, Pham Thi Minh Trang, director of the Mekong Delta branch of Phuong Nam Publishing House, suggested enhanced communication and promotional strategies to attract readers from Dong Thap Province and beyond. She also recommended making the street more business-friendly by reducing rental fees and organizing author events to increase footfall.
Le Quang Trang, deputy chairman of the Cao Lanh People’s Committee, emphasized the cultural importance of the book street. He urged the management board and publishing units to work together to diversify activities, cater to community needs, ensure a consistent supply of quality books, improve infrastructure, and introduce engaging programs to attract a wider audience.
The Everlasting Bond: Vietnam and South Korea Through the Eyes of an Emperor’s Descendant
Ly Xuong Can, a direct descendant of the illustrious Emperor Ly Thai To, captivated audiences at a recent seminar in Ho Chi Minh City with a profound insight into the historic ties that bind Vietnam and Korea. As a 31st-generation descendant of the esteemed emperor, Can shared a unique perspective on the deep-rooted connection between these two nations, offering a glimpse into a rich and shared heritage.
Denmark Backs Vietnam’s Sustainable Development Agenda
Deputy Prime Minister Tran Hong Ha and the Speaker of the Danish Parliament, Soren Gade, convened a pivotal meeting in the vibrant city of Copenhagen. The focus of their discussions was to strengthen cooperation and forge new paths in the realms of renewable energy, marine economy, green growth, and the circular economy. With a shared vision for a sustainable future, they aimed to unlock new opportunities and drive progress in these vital areas.
The Magic of Culture, Sports, and Tourism: Long An’s Week-Long Festival
Long An Province, nestled in the vibrant southern region of Vietnam, is gearing up for a spectacular showcase of culture, sports, and tourism. As the province prepares to welcome approximately one million visitors for its second annual Culture, Sports, and Tourism Week in late November, a myriad of exciting events and a strong South Korean presence promise an unforgettable experience.
Taste the World: International Food Festival 2024 Showcasing 60 Countries and Territories.
This year’s festival boasts an impressive array of new features, including exquisite culinary showcases, captivating art performances, and a host of playful activities. The highlights are the Beer Festival, Culinary Passport, and Cuisine on a Plate, offering a unique and entertaining experience for all attendees.
