The Hanoi Tourism Ao dai Festival had the theme “Exploring the beauty of Hanoi.” It showcased songs, dances, and performances that portrayed the cultural and spiritual essence of Hanoi and Vietnam as a whole. The ceremony conveyed a message of love and responsibility towards preserving and promoting the traditional cultural values of the nation, especially the iconic ao dai dress.

One of the highlights of the festival was the vibrant display of ao dai dresses in various colors and styles. Renowned designers and fashion brands from all over the country, such as Viet Bao, Quang Hoa, Cao Minh Tien, Ngoc Han, OZ Design House, and La Sen Vu, presented their collections, treating festival-goers to a feast of colors and designs.

In her speech at the opening ceremony, Vice Chairwoman of the Hanoi People’s Committee, Vu Thu Ha, announced that the Hanoi Tourism Ao dai Festival will become an annual event.

“The purpose of this cultural event is to preserve and develop the traditional cultural values while celebrating and honoring the unique beauty of Vietnamese culture through the iconic ao dai dress, which symbolizes Vietnamese women. It also aims to inspire the younger generation, nurturing their sense of cultural heritage, ethnic pride, and love for their homeland.

“As an enchanting and distinctive form of tourism, the Hanoi Tourism Ao dai Festival aims to position Vietnam’s tourism, especially Hanoi, as a beloved and top destination for domestic and international travelers. It aspires to establish Hanoi as a ‘Top World Tourism Destination City,'” she added.

In addition to the remarkable opening ceremony, the festival will feature a variety of cultural activities that will celebrate the significance and beauty of the traditional dress throughout Hanoi’s eagerly anticipated autumn festival.

Today, the musical program “Colours of Hanoi” (Sac Mau Hanoi) will showcase songs about Hanoi, accompanied by artistic lighting and performances that demonstrate traditional and modern ao dai designs by various fashion designers.

The Hanoi Tourism Ao dai Festival 2023 will also have exhibition spaces that will introduce archived photos, ao dai designs from popular brands across the country, and tourism products.

One of the festival’s most distinctive features this year is the “ao dai street” called “Strolling around Sword Lake” (Dao Buoc Ho Guom). This street will recreate a cultural and historical space, featuring symbols of the capital’s thousand-year history, including models of craft villages, the West Lake lotus, the One Pillar Pagoda, Thang Long Imperial Citadel, and the Quan Chuong Gate.

Notably, over 600 women from various families in Hanoi will wear ao dai dresses, while another 100 individuals in traditional five-flap long dresses will participate in a grand artistic performance and parade organized by the Hanoi City Women’s Union, scheduled for October 28-29.

Additional activities include a seminar on the orientation and development of ao dai in the community and its connection to tourism, the musical program “Street Rhythm” (Nhip Pho), ao dai dance performances, and ao dai flashmob dances.

The festival will last until October 29.