Cultural tourism has been selected as the central theme of the Vietnam International Travel Mart (VITM Hanoi 2023), slated for April, in order to showcase the traditional and contemporary culture of Vietnam to international travelers.
Cultural tourism products can be incredibly enriching experiences for travelers, offering unique opportunities to explore a destination’s culture and history. Developing these products is an important part of creating a sustainable and successful tourism industry.
Creating successful cultural tourism products requires careful planning and consideration of a number of factors. It is necessary to gain a deep understanding of the culture and history of a destination in order to create compelling experiences for travelers. Additionally, it is important to consider the local context and ensure that the products are culturally appropriate.
Creating a successful cultural tourism product also requires marketing and promotional efforts in order to reach the desired target audience. It is important to understand the needs and interests of potential customers in order to create effective promotional materials. Additionally, it is important to consider the best channels for marketing and promotion, such as social media, websites, and print materials.
Finally, it is essential to ensure that the products are financially viable in order to ensure their long-term success. This requires careful consideration of the costs involved in creating and delivering the products as well as pricing strategies.
Developing cultural tourism products is an important part of creating a successful and sustainable tourism industry. It requires careful planning and consideration of a number of factors, including gaining a deep understanding of the culture and history of a destination, creating culturally appropriate experiences, undertaking effective marketing and promotional efforts, and ensuring the products are financially viable.
With a focus on cultural tourism, this year’s expo is anticipated to encourage tourism businesses to create and design new travel products by capitalizing on the distinct values of the nation’s traditional culture and heritages, as stated by the Vietnam Tourism Association (VITA), the organizer of the expo. VITA is hoping that this event will motivate tourism businesses to explore the possibilities of utilizing the cultural and historical elements of the country to generate new travel experiences.
The cultural diversity of fifty-four ethnic groups in Vietnam has given the Southeast Asian nation a tremendous advantage in drawing international visitors.
We need to review our travel products to develop specialized cultural ones, while introducing the concept of cultural tourism to vocational schools. This will help to equip students with the necessary knowledge and skills to become successful professionals in this field. Through this, they will be able to identify and explore different cultures, learn about the way of life of the locals, and gain a better understanding of different countries and cultures. Furthermore, they will be able to develop a deeper appreciation and respect for different cultures, as well as a better understanding of the challenges and opportunities of the travel industry. This will prepare them to become successful professionals in the field of cultural tourism, with the ability to create unique and enriching experiences for travellers.
Vu The Binh, Chairman of the Vietnam Tourism Association (VITA), has stated that a step-by-step roadmap is needed to effectively develop and promote cultural tourism. He made this announcement during a press conference for the Vietnam International Travel Mart (VITM) – Hanoi 2023 on Tuesday morning.
With this roadmap, the VITA will be able to ensure that cultural tourism is adequately developed and properly promoted, thus contributing to the success of the VITM – Hanoi 2023. By doing so, the VITA will be able to help promote the cultural heritage of Vietnam and bring more tourists to the country.
VITM 2023 is set to highlight the current challenges and opportunities of the Vietnamese tourism industry. With the goal of promoting sustainable tourism, this year’s event will provide a platform for stakeholders to discuss the most pressing issues facing the sector. Attendees will gain a deeper understanding of the challenges and opportunities presented by the country’s tourism industry, while exploring potential solutions to help drive the sector’s growth. The event will also focus on topics such as the development of responsible tourism, investment strategies, and the latest technologies and trends in the industry. VITM 2023 will provide a valuable opportunity for stakeholders to collaborate and develop effective strategies to ensure a prosperous future for Vietnam’s tourism sector.
This year’s event, which marks the 10-year anniversary of the Vietnam International Travel Mart (VITM), will feature a wide range of tourism promotional activities, including business-to-business (B2B) and business-to-consumer (B2C) meetings.
A number of pressing concerns in the local tourism industry will be discussed at the event through a forum on the advancement of Vietnamese cultural tourism and a seminar on strategies to diminish plastic waste in the field.
As of March this year, businesses from over 50 provinces and cities in Vietnam, along with 15 countries and territories, had registered to join the VITM – Hanoi 2023, which will take place from April 13 to 16 in the capital city of Hanoi.
The expo will offer numerous travel products and special discounts to visitors.
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