A Passion for Pages: Unveiling a World of Foreign Titles

A quaint little bookstore, with a unique charm, was born out of a simple yet powerful idea: to inspire a love for reading in young minds. This foreign-language children's bookstore aims to ignite a passion for literature and learning in the hearts of children, creating a magical experience with every visit.

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Nguyen Huong Lan has enriched the literary landscape in Vietnam by translating some of the world’s most beloved works, including Little Nicolas, as well as books by renowned authors Marc Levy and Guillaume Musso. Through her translations, Lan aims to foster a love for reading and cultivate a cultural appreciation among families and children.

 The visionary translator, Nguyen Huong Lan, founder of InBook. Photo: Ngo Minh/The Hanoi Times

In 2017, Lan’s passion for literature and education inspired her to open a bookstore in Vietnam. Her primary motivation was to nurture her children’s intellectual curiosity and extend the same opportunity to other families.

Esteemed cultural scholar Huu Ngoc endorsed her endeavor, recognizing the potential impact a bookstore could have on both individual families and society as a whole. And so, Blue Horizon, a quaint bookstore in Hoan Kiem District, was born.

“While selling books may not bring immense wealth, it offers a sense of fulfillment,” Lan shared. “Once we achieve stability in our lives, we often seek to leave a meaningful legacy for our children and contribute to the betterment of our community.”

 InBook has gained the support of Julien Audin (left), Manager of the Multimedia Library at the French Institute in Hanoi. Photo: Ngo Minh/The Hanoi Times

Building on the success of Blue Horizon, Lan established InBook, marking a new chapter in her journey. InBook was created to meet the growing demand for English and French-language books among Vietnamese readers.

“At InBook, we strive to offer a diverse and captivating selection of foreign-language books,” Lan explained. “Our catalog will continuously evolve to bring readers new and exciting titles across all genres.”

From its inception, InBook forged partnerships with foreign publishers, navigating the complex process of importing books from international publishing groups. This ensured a steady supply of quality reading material for its customers.

Today, InBook boasts a loyal customer base of over 10,000 readers and an impressive collection of 7,000 book titles in English and French, all directly imported. Among its dedicated patrons is Julien Audin…

… “We applaud Lan’s initiative and are proud to support InBook,” he said. “Bookstores like InBook play a vital role in promoting cultural exchange by making foreign languages and literature more accessible to the Vietnamese community.”

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