Year after year, HABECO surpasses ambitious production targets while contributing significantly to the State budget. With an unwavering dedication to business expansion and societal impact, HABECO has been bestowed the esteemed National Brand recognition for six consecutive terms – a testament to their success and resilience.
| Hanoi Brewery, restored in 1957, stands as a symbol of resilience and growth. |
Embracing Innovation, Honoring Tradition
HABECO’s story began in 1890 with the establishment of the Hommel Brewery by French founders. However, it was in 1958 that HABECO truly came into its own, as it launched Vietnam’s first domestically brewed and managed beer. Despite facing war, economic challenges, and market competition, HABECO persevered and thrived, becoming an iconic and beloved national brand.
With almost 135 years of existence and 66 years of revival and expansion, HABECO embodies the enduring spirit and resilience of Vietnam. Their beers are now an integral part of consumers’ daily lives and a representation of Hanoi’s unique cultural essence, celebrated both within Vietnam and beyond its borders.
Crafting Iconic Beverages, Defining a Culture
HABECO’s products are deeply intertwined with Hanoi’s cultural fabric. From timeless classics like Hong Ha and Huu Nghi to iconic favorites such as Bia Hoi Ha Noi, HABECO has consistently delivered exceptional quality that resonates with beer enthusiasts of all ages. Recognizing the evolving tastes of modern consumers, the brand has boldly innovated with launches like Hanoi Bold & Light (2019) and Hanoi 1890 (2020), paying homage to both tradition and creativity.
Through continuous research and development, enhanced packaging, and unwavering commitment to quality, HABECO remains at the forefront of the beverage industry, poised to embrace future opportunities.
A Symbol of National Pride and Connection
Hanoi Beer is more than just a drink; it’s a cultural ambassador. It embodies the values of tradition, community, and connection, uniting people from all walks of life and fostering a shared sense of national pride. With its signature richness and authenticity, Hanoi Beer has earned a permanent place in the hearts and glasses of millions.
Truc Bach Beer, introduced in 1958, holds a special place in Vietnam’s brewing history as the nation’s first premium beer. Named after the picturesque Truc Bach Lake in Hanoi, it embodies sophistication and heritage, offering a taste of Vietnam’s rich history with every sip.
Expanding Horizons, Embracing Global Ambitions
In 2023, Hanoi Beer made its debut in the highly competitive U.S. market, marking a significant milestone in its global journey. Its flagship product, Bia Hoi Ha Noi, continues to serve as a cultural ambassador, recently gaining recognition during Australian Prime Minister Anthony Albanese’s culinary experience in Vietnam.
| Hanoi Draft Beer was honored to be chosen as a culinary highlight by Australian Prime Minister Anthony Albanese during his visit to Vietnam in June 2023. |
As HABECO navigates the complexities of globalization, it remains true to its roots while embracing innovation. By diversifying its product portfolio, strengthening distribution networks, and appealing to younger, urban audiences, HABECO is positioning itself as a dynamic and modern global player.
Guided by a mission to elevate Vietnam’s beer industry, HABECO is committed to innovation, sustainability, and social responsibility, ensuring that its legacy endures and flourishes for generations to come.
Hanoi “Bia hoi” Named in Booking’s Must-try List
Among Vietnamese best beer destinations voted by foreign travelers, Hanoi is followed by Ho Chi Minh City, Hoi An, Nha Trang, and Da Nang.
