Hosted by the Korean Tourism Organisation (KTO) of the Republic of Korea, the event was held on the occasion of the 30th anniversary of the RoK-ASEAN relations,following the success of a similar event held for the first time in Hanoi in 2017.
About thirty pavilions at the festival featured various themes from K-Style to popular tourist attractions in the RoK.
Visitors also had the chance to try traditional Korean garments, make decorative items and join music and art performances of famous Vietnamese and RoK artists.
Another highlight was the promotion of the Hallyu Korean cultural wave, with activities such as trying on traditional Korean costumes, making decorative items, quizzes, and music and arts performances.
Heads of KTO offices in six Southeast Asian countries discussed tourism source markets in Southeast Asia at a conference held during the festival.
In 2018, the RoK received more than 460,000 visitors from Vietnam, up 30% year-on-year. As of September this year, the number was up 25% year-on-year to more than 409,000, and is expected to exceed 585,000 for the full year.
