Local flavor

Handmade mooncakes favourites with consumers ahead of Mid-Autumn Festival

With the Mid-Autumn festival rapidly approaching, the mooncake market is rallying with erected stalls offering a different kinds of handmade cakes in a wide variety of shapes, sizes, and colours.

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28 September, 2022

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handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 2 — A 150-gram cake costs between VND95,000 and VND130,000 (around US$4 – 5.5). Notably, customers can request sellers to make cakes on their own unique ideas.

handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 3 — 3D cakes typically come in shapes of animals or flowers. They also have different flavours such as green bean, potato, taro, lotus, and coconut milk.

handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 4 — Moon cakes in new flavours such as lava tiramisu and lava chocolate have quickly become popular this year.

handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 5 — The price of a cake with these new flavours hovers around VND70,000 to VND80,000 (around US$3).

handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 6 — Cakes featuring folk paintings are normally more expensive than others, costing up to VND250,000 each.

handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 7 — Producing such eye-catching products requires meticulousness from local artisans.

handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 8 — A new mooncake is usually less sweet compared to others, whilst the taste is cool, the filling is soft, and its crust is crispy. The cake is designed to feature many layers, meaning it can also be called a rainbow cake or multi-layer cake.

handmade mooncakes favourites with consumers ahead of mid-autumn festival picture 9 — A box including six 100-gram mooncakes is worth between VND400,000 to VND450,000 (around US$17).

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