The tourism promotion campaign entitled “Vietnam: Travel to Love!” (“Vietnam: Di de Yeu!”) was officially deployed on the YouTube digital platform from January 7, 2021.

Beauty Queen H ‘hen Niê takes photoshoot in Son Doong Cave. Photo: Oxalis.

The campaign was launched by Vietnam National Administration of Tourism with the companionship of Google and VinPearl, aiming at continuing the implementation of the tourism program of “Vietnam tourism: Safe and Attractive ” run by the Ministry of Culture, Sports and Tourism.

The promotion campaign draws participation of various young talent local YouTube creators such as Khoai Lang Thang, Chan La Ca, Fly Around Vietnam, and the Beauty Queen H ‘hen Niê. On their YouTube channels, each of these YouTube creators will be an “online tour guide” to help audiences explore Vietnamese culture, cuisine, people and beautiful nature.

These YouTube content creators will make videos of their travels and share them on their personal YouTube channels as well as the official YouTube channel of the Vietnam National Tourism Administration at

The fairytale scenery inside Son Doong Cave. Photo: Oxalis.

The campaign shows the determination of the tourism industry in using digital technology as a tool for supporting national tourism development. The tourism promotion campaign “Vietnam – Travel to Love!” will actively contribute to stimulating domestic travel and promoting and inspire Vietnamese to travel more in the future.

These YouTube clips are a useful information sources for travelers to learn about tourism products and destinations before making their own trips. Other YouTube creators could also participate in the campaign by sending their video clips to the Tourism Authority’s official YouTube channel via email: titc @ or make a phone call to: 0906150276 (Zalo/ Viber).