Instead of weaving vast fabrics to sell to tourists at high prices, members of the A Lưới Green Brocade cooperative have learned to adopt other sewing techniques to make their products more attractive to customers. Women like Hạch are now confident they can earn more from the craft.
Besides training and design support, local and international organisations are also helping local women to find a market for the products. Orders from businesses have generated more jobs and increased the income of local people, while promoting the traditional craft to people both at home and abroad.
The support from local and international organisations has generated more jobs and improved local incomes. It is also helping them to preserve the traditional craft, and promoting the development of a sustainable economic model that meets the demands of the market./.
