Hanoi’s Captivating Cultural Display: The Tourism Ao Dai Festival Captivates Tens of Thousands.

The 2024 Ao Dai Festival drew to a close with a spectacular cultural celebration, paying homage to Vietnam's iconic traditional dress while showcasing the very best of Hanoi's tourism offerings for the year ahead.

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The Hanoi Ao Dai Tourism Festival’s closing ceremony was a spectacular event, held on the evening of October 6 at the iconic Thang Long Imperial Citadel. The ceremony celebrated the beauty and culture of the Vietnamese Ao Dai, featuring artistic performances, a fashion show, and a tribute to the talented designers who contributed to the festival.



Hanoi Ao Dai Tourism Festival 2024 Closing Ceremony: A Celebration of Vietnamese Culture and Fashion.

According to Nguyen Hong Minh, Deputy Director of the Hanoi Tourism Department, the festival was a resounding success, with the participation of 150 organizations and individuals. The event showcased 100 booths, including 85 renowned designers and Ao Dai brands from Hanoi and Hue, as well as accessory vendors and travel agencies. Hanoi Tourism Corporation, Vietjet Air, and cultural conservation centers were among those present, showcasing the best of Vietnamese tourism and craftsmanship.

“The Hanoi Tourism Ao Dai Festival has become a celebrated event in our city,” said Hong Minh. “After three years, it has established itself as a prominent celebration of our cultural heritage, with the Ao Dai taking center stage. It has become an annual highlight, attracting visitors from near and far to our beautiful capital.”



Nguyen Hong Minh, Deputy Director of Hanoi Tourism Department, delivers the closing speech, reflecting on the success of the festival.

The festival attracted 63,000 visitors, a remarkable turnout that included locals, domestic tourists, and international guests. The three-day event commenced with an exciting opening ceremony on October 4, followed by the Ao Dai Carnival on October 5. The carnival, with its theme of “Empowering Women for Hanoi’s Integration and Development,” saw the participation of 1,000 women from the city, showcasing the strength and beauty of Vietnamese women.



A stunning Ao Dai fashion show at the closing ceremony, showcasing the elegance and diversity of Vietnamese fashion.

The festival also featured dedicated spaces for exhibitions, including Ao Dai photo displays, traditional craftsmanship demonstrations, and showcases of tourism products and services. Designers and artisans from craft villages presented the intricate beauty of Ao Dai, highlighting its role as a “tourism ambassador” and a cultural symbol of Vietnam. The festival aimed to promote Hanoi and Vietnam as a desirable destination, emphasizing its safety, friendliness, and the quality of its attractions and craftsmanship.

The Hanoi Ao Dai Tourism Festival has opened new horizons for Vietnamese tourism, contributing significantly to making Hanoi and Vietnam a must-visit destination for travelers worldwide. The event celebrated the beauty of Vietnamese culture and fashion, leaving a lasting impression on all who attended.



Director of Hanoi Department of Tourism, Dang Huong Giang, honors the women who contributed to the festival’s success, celebrating their talent and dedication.


Do Trinh Hoai Nam’s exquisite exhibition of his Ao Dai creations, showcasing the elegance and sophistication of Vietnamese fashion design.


Tourists capture memorable moments at an Ao Dai booth, taking home a piece of Vietnamese culture and tradition.


Hanoi craftswomen showcase their remarkable talent in traditional hand embroidery, a cherished aspect of Vietnamese craftsmanship.


Artisan Nguyen Van Su from Thuy Ung village in Thuong Tin, Hanoi, showcases his unique handicrafts made from buffalo horns, a testament to the diversity of Vietnamese craftsmanship.
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