Phuc Long is renowned for its signature coffee and tea drinks with bold flavor. Its US store will be located in Garden Grove, California, the brand said on its Facebook page.
Set up in the Central Highlands province of Lam Dong in 1968, Phuc Long expanded into the retail beverage business in 2012 from its three traditional stores in Ho Chi Minh City in the 1980s. Currently, the firm has 60 stores in HCM City and seven in other localities.
TNI King Coffee’s California store, meanwhile, is the second overseas store of the café chain which operates more than 50 outlets in Vietnam. It serves a full range of traditional Vietnamese coffee, such as filter coffee, iced coffee and iced milk coffee.
The US is deemed a promising market for the Vietnamese companies as it is home to more than 2.2 million Vietnamese-Americans./.
