Vietnamese Cuisine Popular Among Korean Tourists

Korean tourists are flocking to Nha Trang-Khanh Hoa in droves, seeking to explore and savor the renowned local Vietnamese cuisine.

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Perched on a pristine stretch of the southern coast, Nha Trang is a popular destination for sunseekers. Visitors can enjoy delicious seafood, explore stunning islands, and experience vibrant nightlife on the beach. Nha Trang is known for its luxury resorts and a wide range of exciting watersports activities.

In addition to its beautiful beaches, Nha Trang is also famous for its culinary delights, which are loved by Korean tourists.

Experience the Delicious Local Cuisine

On September 10, many Korean tourists lined up on Bach Dang Street in Nha Trang City to buy bread from Phan Banh Mi shop. Inside the shop, the staff worked tirelessly to prepare enough Banh Mi dishes for their guests.

Each customer had to wait about 10 – 15 minutes to receive their food. Yang Song Hee, a tourist from Seoul, Korea, mentioned that Phan Banh Mi shop is very famous because it was recommended by many Korean tourists who had visited Nha Trang.

Korean Tourists Love Vietnamese Cuisine
The staff at Phan Banh Mi preparing food for Korean tourists. Photo: Baokhanhhoa

There are many restaurants in Nha Trang, but Banh Mi Phan stands out because it has a menu in Korean, featuring the price and calorie index of each dish, making it easy for customers to choose. Guests can dine in or take away their Banh Mi. According to Google reviews, many Korean tourists mentioned that although the waiting time is long, the bread is incredibly delicious.

“You will have the opportunity to taste the unique flavor of the bread. Here, you can find a variety of bread with delicious mixed fillings,” commented tourist Silver Kim. “I have visited this shop three times, and each time I had to wait for a while, but the delicious bread made it worth it. Next time I visit Nha Trang, I will definitely try this local food again,” another tourist shared in a review for Phan Banh Mi shop.

Korean Tourists Love Vietnamese Cuisine
Korean customers selecting food at Xom Moi Garden restaurant. Photo: Baokhanhhoa

Aside from Banh Mi, Korean visitors to Nha Trang are also fond of Pho, Can cake, Xeo cake, seafood, and coconut milk coffee. They particularly enjoy visiting cafes and restaurants that have been visited by Korean actors and singers in the past. For example, in July, actor-singer Lee Hyeri and Miss Korea 2022 Lee Seung Hyun, and runner-up Choi Jung Yoo visited Xom Moi Garden Restaurant to enjoy Vietnamese cuisine.

Following their visit, there has been a significant increase in the number of Korean customers coming to this restaurant. On Google.com, Korean tourists highly appreciate the restaurant’s ambiance, the warm and friendly service, and the authentic Vietnamese dishes such as Banh Xeo, spring rolls, fried rice, and grilled ribs.

“This Vietnamese restaurant is perfect for Korean customers. The restaurant’s design, food taste, and service quality are excellent. The price may seem a bit high, but I had the most delicious and enjoyable meal in Nha Trang,” commented tourist KJ “Pangyo” after having lunch at Xom Moi Garden on September 11.

The Evolution of Vietnamese Cuisine

In the current trend of tourism development, promoting culinary values plays a significant role in attracting tourists. In recent years, the global tourism industry has recognized the value of Vietnamese culinary culture. Vietnam was awarded the “Best Culinary Destination in Asia 2022” at the 3rd World Culinary Awards in 2022. Additionally, the American travel magazine Travel + Leisure honored Vietnam as one of the top culinary destinations in Asia in their list of Bucket List Places in Asia 2023.

Korean Tourists Love Vietnamese Cuisine
Singer Hyelin of the band EXID enjoying Vietnamese cuisine during a trip to Nha Trang at the end of May 2023. Photo: Baokhanhhoa

Faced with a wave of Korean tourists coming to Nha Trang, hotels and restaurants have adjusted their menus to include dishes that cater to the preferences of these tourists. The number of restaurants specializing in serving Korean customers has also increased. Even small shops have adapted to accommodate the influx of Korean customers.

Charlotte Pho
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