THE HANOI TIMES — Hanoi’s exquisite handicrafts and OCOP (One Commune, One Product) goods are captivating audiences at the 29th Artigiano International Handicraft Fair in Milan. European visitors are immersing themselves in the rich artistic and culinary traditions of Vietnam’s capital city.
European enthusiasts explore the Vietnamese booth at the 29th Artigiano International Handicraft Fair. Photos: VNA
Running until December 14, the fair brings together Vietnamese enterprises from Hanoi and beyond, alongside nearly 3,400 businesses from 100 countries. Together, they showcase a stunning array of handicrafts and premium OCOP agricultural products.
According to the Vietnam News Agency, this year’s event, chaired by the Hanoi Department of Agriculture and Environment, features the “Hanoi-Vietnam” pavilion. Strategically designed, it highlights the theme “Vietnamese OCOP Products: Merging Values – Sharing Culture.”
Spanning over 100 square meters, the “Hanoi-Vietnam” pavilion boasts an open, elegant design that embodies contemporary Asian aesthetics. It serves as both a product showcase and a cultural bridge, allowing European visitors to experience the essence of Vietnamese art and cuisine firsthand.
Ten renowned enterprises from Hanoi and other regions presented a diverse range of sophisticated handicrafts, including ceramics, silk, bamboo, and rattan. High-quality OCOP agricultural products such as tea, coffee, cashew nuts, and dried fruits were also featured.
Crafted by master artisans, these products seamlessly blend traditional techniques with modern export standards, showcasing Vietnam’s heritage and innovation.
Enrico Brambilla, Secretary General of the Milan Handicrafts Federation, commended Vietnam’s consistent participation. He highlighted the potential of Vietnamese ceramics, silk, and lacquerware, noting their alignment with Italian aesthetic preferences.
Brambilla praised the vibrant, unique, and culturally rich Vietnamese products, emphasizing their strong appeal to international consumers.
Vietnamese handicrafts showcased at the Artigiano Milan International Handicraft Fair 2025.
Nguyen Thu Ha, Charge d’Affaires of the Vietnamese Embassy in Italy, advocated for deeper cooperation in market insights and business connectivity.
“Through discussions with Italian partners, both sides emphasized the importance of long-term collaboration for sustainable development in the handicraft sector. OCOP products are positioned as cultural ambassadors in Europe,” Ha stated.
Since its inception in 1996, the Artigiano International Handicraft Fair has been an annual pre-Christmas event, gathering the world’s leading handicraft producers. Vietnamese enterprises have participated since the 2000s, marking another milestone in their successful expansion into the European market in 2025.
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