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Lifestyle

Vietnamese Woman’s Journey to Bring Local Coffee to Australia

With a vision to spread the unique taste of Vietnamese coffee to the world, 26-year-old Vo Ngoc Nhu Quynh, who resides in Australia, and her father recently toured coffee farms in Vietnam, carefully selecting the finest beans to bring back to Australia.

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13 June, 2023

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Quynh stated that she had utilized a coffee subscription service in Australia to discover premium coffees from different regions of the country, yet never received a package of Vietnamese coffee.

Therefore, she began her journey to make her “Viet Coffee Project” a reality.

Seeking Specialty Coffee
I’m looking for high-quality specialty coffee. Are there any good coffee shops in the area that serve specialty coffee?

Last April, Quynh began looking for Vietnamese specialty coffee.

She visited several coffee shops in Sydney, but none of them served Vietnamese coffee. When she asked why, the staff told her it was because of the “low coffee quality”.

She rejected that answer, as Vietnam is the second largest coffee exporter in the world.

She reminisced fondly about the delicious cups of coffee she had enjoyed in her homeland.

“I am determined to alter people’s perception of Vietnamese coffee, so I have taken the initiative with the Viet Coffee Project,” Quynh declared.

My job is to raise awareness that Vietnam produces not only a large volume of coffee but also high-quality specialty beans. The country should be recognized among premium coffee producers.

Vo Thanh Hai, Quynh’s father, has supported her a lot.

Before Quynh returned to Vietnam, Hai from Dong Nai Province, in southern Vietnam, journeyed to the Central Highlands province of Lam Dong, a coffee farming area. At each farm he visited, he asked if the owners would be willing to join forces with him to export coffee to Australia.

After obtaining the consent of the farm owners, Quynh returned to Vietnam in late 2022 and accompanied her father to visit several coffee plantations.

She asked farm owners numerous questions to gain insight into their coffee production process.

Quynh stated, “We require that farms be green ones which do not do harm to the environment and offer good salaries and accommodations to employees.”

She collected unroasted coffee samples from farms and assessed them using a 100-point marking scheme.

Farm owners enthusiastically welcomed the girl as they expected the Viet Coffee Project would open up opportunities to export their coffee berries to Australia.

Over the past year, Quynh has traveled between Australia and Vietnam to seek specialty coffee.

Over the past year, Vo Ngoc Nhu Quynh has traveled between Australia and Vietnam to seek specialty coffee. Photo: supplied

Launching Specialty Coffee Brand
We are proud to announce the launch of our new specialty coffee brand, offering a wide range of unique and diverse coffee flavors. Our beans are locally sourced and hand-roasted in small batches to ensure the highest quality product. We believe that everyone should have access to great coffee, so we strive to make our products affordable and accessible to all. We look forward to bringing you the best coffee experience possible!

Quynh spent a lot of time at a facility in Sydney carefully testing the taste and different ways to roast coffee beans, ensuring that it was of the highest quality before being exported.

She decided to roast coffee seeds in Australia in order to preserve their quality and flavor.

The specialty coffee market in Australia is fiercely competitive. However, Quynh has focused on branding for the past nine months, designing packages to distinguish her product from other brands.

She created an Instagram account to attract people to try Vietnamese specialty coffee.

Luckily, Australians are eager to discover and experience new products.

Vietnam is no stranger to Australians. Many of them have taken trips to Vietnam and enjoyed the unique flavor of ‘ca phe sua da’ (iced coffee mixed with sweetened condensed milk).

When the Vietnamese woman introduced Vietnam’s specialty coffee, the people were filled with anticipation and eager to give it a try.

Quynh said that compared with coffee brands in Australia, Viet Coffee Project’s difference may be its stories about coffee. Users of the platform will have an opportunity to learn about the coffee industry in general and Vietnamese coffee in particular, and to hear about the experiences that the company has had with farmers when they return to Vietnam to visit farms.

She said she was working on a new website to boost the online sales channel.

The website is expected to begin running this month to introduce Vietnam’s specialty coffee to the international market.

Quynh is working in the information technology sector in Australia, which seems to have no connection to coffee.

“I can confirm that information technology and coffee are not related, yet my job has helped me to acquire many essential abilities to pursue my coffee project,” she stated.

She is knowledgeable in business, market access, and technology application.

Her biggest desire is to contribute to the promotion and development of Vietnam’s specialty coffee brand through her project, said Quynh.