Nestled in the hills of Lao Cai Province, Sa Pa is embracing its most enchanting season, affectionately deemed the ‘cloud-hunting’ season.

Despite its renowned beauty, the town has witnessed a dip in visitor numbers compared to the previous year.

To entice travelers, the province has launched an extensive tourism promotion, ‘Visiting Sa Pa to Catch Sight of Clouds,’ the largest of its kind to date.

Do Van Tan, vice-chairman of the Sa Pa People’s Committee, noted that the town bore the brunt of Typhoon Yagi, the third storm to batter Vietnam this year.

The typhoon’s impact, coupled with subsequent heavy rain, floods, and landslides, caused significant disruption and loss of life, with a devastating toll of 350 dead or missing.

In the aftermath, Sa Pa has focused on rebuilding and stabilizing the region, with a renewed emphasis on tourism development.

As part of their efforts, they are offering promotions with discounts of up to 50%, showcasing the town’s commitment to luring travelers back.

Tourism service providers are not only offering attractive deals but also guaranteeing the quality of their products and services, ensuring visitors have memorable experiences to cherish.

Pham Cao Vy, chairman of the Lao Cai Tourism Association, highlighted the unity among local tourism businesses, with all firms uniting for the promotional program.

Sa Pa’s renowned attractions, such as the Ta Phin Stone Garden and Dreamy Rose Garden, are now open to visitors free of charge, offering a unique opportunity to explore these natural wonders.

The Cat Cat tourist area further enriches the experience, inviting guests to indulge in complimentary northwestern culinary delights and offering a glimpse into the daily lives of the locals.

Accommodations are also joining the initiative, with hotels offering generous discounts of up to 50% on direct room bookings, while transport service providers are reducing round-trip ticket prices by up to 30%.

To further captivate visitors, a series of events have been organized, including the Fansipan Succulent Festival, the Vietnam Mountain Marathon, and the enchanting cherry blossom festival on O Long Tea Hill.

The peak of Fansipan, Vietnam’s tallest mountain, is often veiled in a mystical blanket of clouds. Photo: Minh Tu / Tuoi Tre

October and November are when Sa Pa truly comes alive, cloaked in ethereal clouds that enhance the allure of its natural landscapes. The temperature during this time typically ranges from 11 to 20 degrees Celsius, creating a pleasant ambiance for exploration.

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