The purpose of the event is to honour Italian culinary culture at MM centres nationwide as part of a range of activities being held in order to promote the consumption of typical products from this Mediterranean peninsula nation.
Italian Ambassador to Vietnam Antonio Alessandro said that Italian cuisine is diverse with 20 distinctive cultural regions, adding that Italian food stands out among thousands of international culinary dishes due to both its simplicity and sophistication.
Italians often pay close attention to the natural taste of fresh ingredients they use and the purity of their dishes, with preparation being very simple. This has led to Italian cuisine becoming one of the healthiest in the world, the Italian diplomat stressed.
During this year’s event, MM Mega Market has introduced typical ingredients found in Italian cuisine, including Truffle Urbani mushroom sauce, Barilla Spaghetti noodles, Fberio brand premium sauce, and Levoni Diparma salt pork.
Bruno Jousselin, CEO of MM Mega Market Vietnam, emphasised that the country is one of the 10 emerging markets that the Italian Government has made a priority to develop trade and investment relations with.
Currently, Vietnam makes up Italy’s largest trading partner in ASEAN, he said, adding that the trade promotional activities, along with cultural exchange events, will greatly contribute to deepening social, cultural, and economic ties between the two sides.
Jousselin pointed out that Vietnamese consumers increasingly focus on enjoying a healthy lifestyle and absorbing various culinary cultures from countries around the world, noting that the company will strive to ramp up links with Italian businesses in order to bring nutritious and quality food to Vietnamese consumers moving forward.
Healer keeps Hoi An clean her own way
Seven years ago, Megumi Kawada, a Japanese-English freelance translator from Kyoto, followed her heart to Hanoi.
European-style summer vacation at Silk Path Grand Resort & Spa Sapa
Silk Path Grand Resort & Spa Sapa on a beautiful hill of Sapa in northern Vietnam will bring guests a European-style summer vacation with green architecture and exquisite Western dishes.
World of Italian cuisine returns to Vietnam
The World Week of Italian Cuisine is celebrated across the globe from November 18-24. In Ho Chi Minh City (HCMC) and other provinces in southern and central Vietnam, the calendar of related events will stretch from November 18 to December 1.
True Italian Taste 2020 set to open in HCM City
The Italian Chamber of Commerce in Vietnam (ICHAM), working in collaboration with the Italian Embassy in Vietnam, hosted a press conference on June 1 to introduce the culinary project known as “True Italian Taste 2020”.
Italian cuisine promoted in Vietnam
NDO – A programme, titled “True Italian Taste – Pasta Master”, will be held at Caravelle Saigon Hotel on June 3, aiming to promote Italian cuisine to Vietnamese people.
