A Vietnamese entrepreneur in Dubai has been successfully captivating the palates of Emiratis by presenting them with the exquisite flavors of Vietnamese cuisine for the past five years, courtesy of her renowned Vietnamese Foodies restaurant chain.
The five branches of Vietnamese Foodies serve an average of 800-1,000 customers per day, including online orders.
In 2018, Lily Hoa Nguyen established the inaugural Vietnamese Foodies outlet in Jumeirah Lake Towers.
Lily and Vietnamese Foodies have since garnered rave reviews and accolades, earning the owner a spot on the prestigious Caterer Middle East’s Women in F&B Power List. Additionally, Vietnamese Foodies has been recognized as the recipient of the esteemed ‘Best Budget Restaurant Award’ by Time Out Dubai Restaurant Awards in both 2019 and 2020.
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| Vietnamese foods at Vietnamese Foodies are seen in this supplied photo. |
Lily, hailing from northern Vietnam and being raised in Ho Chi Minh City, developed her passion for food at an early age through her involvement in cooking for her family.
Journey from Vietnam to Dubai
In 2012, she embarked on a journey that would take her from Vietnam to Paris. Along the way, she also lived in Istanbul before finally settling down with her husband in the vibrant city of Dubai in 2016.
During her time in Istanbul, Lily took the initiative to organize Vietnamese cooking classes specifically catered to expats. This passion for sharing her culinary expertise extended to her move to Dubai, where she continued to successfully host these classes.
Vietnamese Foodies emerged as a result of Lily’s students expressing their disappointment in their inability to find a Vietnamese restaurant that matched the quality of her cooking.
We proudly offer a diverse menu of over 70 authentic Vietnamese dishes at all Vietnamese Foodies locations. Our dishes are made with fresh ingredients, ensuring a healthy and delicious dining experience. From traditional favorites like pho and bun bo Hue to flavorful banh mi and refreshing goi cuon, our menu offers something for everyone at an affordable price. Come and enjoy the best of Vietnamese cuisine at Vietnamese Foodies.
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| Egg rolls served at Vietnamese Foodies in this supplied photo |
Our menu draws inspiration from the rich culinary diversity of Hanoi, capturing the essence of the vibrant flavors found in the bustling streets of Ho Chi Minh City. With every dish, we aim to transport our valued diners from Dubai to the enchanting world of Vietnamese cuisine.
Vietnamese Foodies caters predominantly to Asian customers hailing from countries like South Korea, Japan, and China.
Lily Hoa Nguyen is delighted to welcome guests from various parts of the world, including Europe, the United States, and Australia. Additionally, she caters to a diverse clientele and approximately ten percent of her diners are of Middle Eastern descent.
The majority of her customers, approximately 70 to 80 percent, are loyal and frequent patrons.
According to Lily Hoa Nguyen, Vietnamese cuisine is renowned for its rich and satisfying flavors. It offers a balance of spices, sweetness, and sourness that appeals to both locals and foreigners alike.
There are numerous Vietnamese dishes that adhere to vegetarian, vegan, and gluten-free diets.
“These are key points that I believe require further discussion. It is essential for us to focus on enhancing our marketing efforts in order to raise awareness among the public about the popularity and health benefits of Vietnamese cuisine,” emphasized Lily Hoa Nguyen.
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| Lily Hoa Nguyen, owner of Vietnamese Foodies, is seen in this supplied photo. |
Vietnamese Foodies: A Unique Dining Experience at Unbeatable Prices
When Lily Hoa Nguyen launched her debut restaurant, Vietnamese Foodies, she aimed to provide an exceptional culinary experience that rivals any other Vietnamese establishment in Dubai. What sets Vietnamese Foodies apart is their commitment to offering their patrons the same level of quality at significantly lower prices compared to other restaurants of similar caliber.
However, it is currently on par with Din Tai Fung, a globally recognized Taiwanese restaurant chain with approximately 200 locations worldwide.
According to Nguyen, the most significant accomplishment of Vietnamese Foodies over the last two years has been the successful elevation of our brand to the level of international counterparts.
When it comes to Vietnamese cuisine, there is a common perception that it is affordable. However, I strongly believe that we should strive to elevate Vietnamese food to a status of renown for its exquisite flavors and nutritious qualities. This can be achieved through offering a carefully curated selection of dishes, serving them in visually stunning establishments, and ensuring that all facilities adhere to stringent quality standards.
“That way, we can enhance the brand and food’s value.”
Celebrating Tet
Vietnamese Foodies would like to invite you to join us in celebrating Tet (Lunar New Year) this year. As a token of our appreciation, we have organized a special program to express our gratitude to our hardworking staff.
According to Vietnamese Foodies, the brand’s five Dubai locations will be sharing all revenue generated on Lunar New Year’s Eve (January 21) with its 120 staff members after deducting food costs.
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| Lily Hoa Nguyen (in ‘ao dai’) gives lucky money, a Lunar New Year tradition, to her staff at Vietnamese Foodies in this supplied photo. |
According to a press release from Vietnamese Foodies, the Lunar New Year, also known as Tet in Vietnam, is a significant occasion for reuniting with loved ones and a chance to bring in blessings and prosperity for the upcoming year.
This year marks the fifth consecutive year that our restaurant has upheld this cherished tradition.
According to Lily Hoa Nguyen, 2023 holds immense potential for Vietnamese Foodies. This is evident from the brand’s remarkable growth, expanding from a single location with a staff of twenty to five locations with 120 staff members. The upcoming year promises to be the biggest and most successful for Vietnamese Foodies thus far.
“Our team is the source of our strength,” she emphasized.
Our rapid growth in Dubai and our loyal customer base are a direct result of the relentless efforts and unwavering dedication of our team. We are incredibly proud of their hard work and commitment.
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