The department reported that the festival sold over 76,000 book titles or 76,158 copies, generating an estimated revenue of VND10 billion (nearly US$409,000). This represents an increase of 22.53% and 18.23% compared to the previous year, respectively.
Spanning over 11,200 sq.m on Le Loi street, the dragon-themed festival was larger than ever before, with an additional 3,000 sq.m of space compared to the previous year. More than 30 publishers and distributors participated in the event.
The festival showcased innovative and creative designs, creating a captivating atmosphere for visitors. One of the highlights this year was the distribution of thousands of books as gifts to attendees.
For the past 14 years, the book street festival has become a signature cultural event in HCM City during the Lunar New Year (Tet) holiday. It has become a popular destination for both local and international visitors, and has played a crucial role in promoting reading habits within the community.
Last year, the festival attracted over 800,000 visitors and achieved book sales of over 59,000 copies, earning a total revenue of VND8.2 billion.