The “Visit Vietnam Year – Dien Bien 2024” program aims to promote the tourism values and potentials of the northwestern province of Dien Bien and help make tourism a leading economic sector in the region.
Deputy Minister of Culture, Sports, and Tourism Trinh Thi Thuy said at a press conference in Hanoi on February 21 that Visit Vietnam Year 2024, linked to the 70th anniversary of the Dien Bien Phu victory (May 7, 1954-2024), is expected to bring endless experiences to tourists.
| Tourists at a historical site in Dien Bien Province. Photo: Xuan Tu/The Hanoi Times |
Under the theme “Glory of Dien Bien Phu – Endless Experience”, Visit Vietnam Year – Dien Bien 2024 will feature 169 programs and events throughout the year, including dozens of cultural and arts events.
A highlight of Visit Vietnam Year – Dien Bien 2024 is the Ban (Bauhinia variegata) Flower Festival, which will open on March 16 to coincide with the launch of the program. There will also be a special art show and aerial fireworks display on the evening of May 6, and a celebration of the 70th anniversary of the Dien Bien Phu Victory on May 7, 2024.
Other activities include the North-West Dien Bien Phu Tourism Fair, the National Cuisine Festival, the North-West Dien Bien Phu Industry and Trade Fair, and traditional festivals.
Vu A Bang, Vice Chairman of the Dien Bien Phu People’s Committee, said the province expects to welcome 1.3 million tourists this year and earn about VND2.2 trillion (US$89.66 million) from tourism. In the coming period, local authorities will build many new unique tourism products, especially the tourism route connecting with Laos.
In 2023, Dien Bien hosted a record more than one million visitors, up nearly 25% year-on-year, with 7,500 international holidaymakers.
| A bomb crater on Hill A1, evidence of fierce fighting during the Resistance war against the French. Photo: VNA |
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Visit Vietnam Year – Dien Bien 2024 is expected to be a very important driving force for the socio-economy in general and for tourism in particular to prosper, creating conditions to attract investment in the development of new and attractive products, contributing to creating momentum for the socio-economic development of the province in 2024 and beyond,” he said.
Today, Dien Bien Province is a peaceful beauty amidst the mountains and forests of the northwest. It is home to 19 ethnic groups: Mong, Thai, Dao, Hani, and Laos, which makes Dien Bien a land of diverse cultures and experiences for tourists to explore.
Bordering China and Laos, Dien Bien Province currently has 33 historical relics, including a special national historical relic of the Dien Bien Phu battlefield; 18 national intangible cultural heritages, including Xoe dance (people holding hands and dancing in a circle) of the Thai and Then practice (essential ritual practice in the spiritual life of the Tay, Nung and Thai people) inscribed by UNESCO as representative intangible cultural heritage of humanity.
| Visiting Dien Bien, tourists can enjoy the beauty of Bauhinia variegata flowers and dishes made from the flower. Photo: VNA |
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