2023 Hanoi Tourism Ao Dai Festival Scheduled for October

The annual Ao Dai Festival in Hanoi is set to bring more attention to the city's tourism sector, stimulating travel and inviting more visitors. Creating a unique brand for the Vietnamese capital, this event promises to be a memorable experience for all.


The Hanoi Tourism Ao Dai Festival 2023 will take place from October 13 to 15 in the pedestrian area around Hoan Kiem Lake. The festival will feature the participation of designers, ao dai brands, traditional craft villages, and travel agencies from Hanoi and other provinces and cities.

Hanoi Tourism’s Ao Dai Festival 2023 is expected to draw a large influx of travelers. Photo: Hoai Nam/ The Hanoi Times

The Hanoi Tourism Ao Dai Festival 2023 aims to promote travel and attract more domestic and international tourists to Hanoi. It also seeks to preserve and honor the traditional ao dai of the Vietnamese people, as stated by Dang Huong Giang, director of the Hanoi Tourism Department.

“Through this event, the city’s tourism industry hopes to facilitate collaboration between Hanoi’s tourism businesses and Ao Dai fashion artisans and designers in order to strengthen promotion, exchange, and cooperation,” she emphasized.

According to the plan, the festival will commence with an opening ceremony on the evening of October 13 in the pedestrian area around Hoan Kiem Lake. The ceremony will feature a combination of music, lights, and performances showcasing ao dai from the north, central, and south regions of Vietnam, including Hanoi, Hue, and Ho Chi Minh City.

During a conference on September 6, Deputy Chairman of the Hanoi People’s Committee Nguyen Manh Quyen stressed the importance of holding this event annually in the future, preferably on Vietnamese Women’s Day. This would create an opportunity for travel companies to develop specialized tours in Hanoi.

“By organizing tours to ao dai tailoring villages, we can attract visitors and increase product sales,” he stated.

The Vice Chairman emphasized that the municipal Department of Information and Communications should launch a dissemination campaign on the event in districts, towns, and provinces throughout the country.

The festival is part of a larger program called “Ao Dai Connects Tourism and Heritage 2023.” The first event in this program took place in Hanoi on September 1, where Vietnamese and foreigners cycled through local streets on an autumn morning to explore the unique beauty of the city.

In August, Hanoi received nearly 2.2 million visitors, marking a 23.1% increase compared to the same period last year. The number of international tourists reached almost 383,000, an increase of 21.5%, while approximately 1.8 million domestic tourists visited Hanoi, a 12.5% increase.