Tradition winning out over tourism

Hoi An local Vo Tan Tan and his craftsmen created the Taboo Bamboo Workshop in the middle of the Cam Thanh nipa palm forest as a sustainable bamboo craft and preservation centre in the ancient town in central Vietnam.

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Tradition winning out over tourism
ON DISPLAY: A bamboo fish from the Taboo workshop, an innovative centre of the traditional craft. Photo courtesy of Taboo

The workshopā€™sĀ skilledĀ craftsmen make more than 200 unique traditional designs, from furniture and toys to household commodities and decorative items, under a low-carbon emissions model.

ā€œThis is the first sustainable, low-carbon production site in Hoi An,ā€ according to Tan. ā€œWe create products with our hands instead of relying on mass production via machinery. Our craftsmen design new models every single day.ā€

Tradition winning out over tourism
AT HOME: A bamboo house built by Taboo, which also offers craft tours. Photo courtesy of Taboo

ā€œOur workshop doesnā€™t make replicas of the same items, instead creating unique products depicting the village and Hoi An as unforgettable destinations. Our innovative designs and creations are all hand-made; we only use mechanicalĀ tools to smooth the finished products

Products from the Taboo workshop have been designed with recycling and environmentally-friendly consumption in mind, and Hoi An has been promoting it as the first ā€œzeroā€ waste site in the country.

ā€œOur craftsmen come up with innovative designs from bamboo, with products including cups, toys, lanterns, electric car bodies, bicycles, furniture, and interior dĆ©cor,ā€ Tan said. ā€œTraditional production techniques have been passed down through the generations, and most villagers have some level of experience in making handicrafts from bamboo and nipa palm leaves.ā€

He was the first in Cam Thanh Village to create a bamboo bicycle and also built the first-ever bamboo electric car.

The bamboo craft has been his passion and he hopes to see Cam Thanh become greener and a popular, well-known destination for bamboo crafts.

Most pieces of bamboo can be used in production, by cutting and trimming the tubes as replacements for plastic, rubber, or steel components.

Tradition winning out over tourism
DAY TRIPPERS: Tourists trying their hand at the craft in Cam Thanh Village in Hoi An, a popular eco-tourism site. Photo courtesy of Taboo

Nguyen Xuan Trinh, 37, another local craftsman, said he left the trade a few years ago to provide transport services by coracle but eventually returned to Taboo.

ā€œAt least 1,000 coracles were builtĀ in the village as tourism boomed,ā€ he said. ā€œBut tourism has now been hit by COVID-19, leaving thousands without work. Too many villagers poured money into making coracles for transporting tourists, turning the village into a noisy town rather than a tranquil rural community.ā€

Conflict began to be seen among coracle owners and travel agencies hoping to lower transport costs from VND150,000 ($6.5) to VND60,000 ($2.6) per trip.

ā€œIt all stemmed from poorly managed tourism services in the village, and thousands of coracle paddlers became unemployed when COVID-19 broke out,ā€ he said. ā€œI returned to work at the Taboo workshop, where I earn VND350,000 ($15) a day. We still receive many orders for bamboo handicrafts and interior or garden dĆ©cor items as well as lanterns andĀ souvenir goods.ā€

Nguyen Van Tuan, 42, also revived his craft skills after a few years providing coracle tour services.

Tradition winning out over tourism
DELIGHTFUL DESIGNS: Bamboo handicrafts on display on the banks of the Hoai River in Hoi An. Photo courtesy of Taboo

ā€œI thought paddling a coracle and earning $10 for each 30-minute trip was easy money, but the pandemic had a terrible downside for tourism and a lot of people like me became unemployed,ā€ he explained.

The craft helps villagers preserve their culture and lifestyle and earn a stable income. Hand-made products from the Taboo workshop, he said, which are mostly made under order, are priced five-times higher than mass-produced equivalents.

ā€œThe higher price of hand-made products is due to the innovation and skill of the craftsmen,ā€ he said. ā€œItā€™s an art form made by hand and from the heart. Every hand-made product is, by definition, unique.ā€Ā 

Effects of mass tourism

Ā 

Pham Bien, 65, is one of the oldest craftsmen in Cam Thanh and has been working with bamboo since it emerged as a main material for housing construction.

ā€œVillagers used to build their houses from local bamboo and nipa palm leaves,ā€ he said. ā€œWe also make coracles and interior dĆ©cor items from nipa palm. Bamboo furniture from Cam Thanh became famous in terms of quality, and our bamboo souvenirs and household products are also a source of pride.ā€

Bien complained, however, that the boom in tourism over recent decades disturbed the economic structure in his tranquil village.

A lot of young local people looked down on traditional crafts and fishing, opting instead to provide coracle services or work as guides, which are much easier jobs.

ā€œConflict, unfair competition, and mass tourism services messed up local life,ā€ he said. ā€œNeighbours became bitter rivals, competing for tourists with homestay and boat services. The village was shaken by loud music coming from coracles, as boatmen danced for tips.ā€Ā 

Its tranquillity and scenery were unique attractions in Cam Thanh, and local lifestyles and culture had been preserved for generations. Concrete buildings now dot the village, he said, with property speculators seeking a quick profit from mass tourism.

COVID-19 then completely disrupted mass tourism and left at least a thousand coracle paddlers out of work.

ā€œI hope that villagers keep working with handicrafts rather than relying on unstable mass tourism, which greatly affected local life and the economy,ā€ he said. ā€œThe village was hosting 5,000 visitors a day two years ago, which was far too many and had negative consequences for all.ā€

ā€œThis is why I decided to preserve the local bamboo craft for the young generation. I hope it will play a role in making the village a ā€˜greenā€™ and unique destination in Hoi An.ā€Ā 

Local specialties

Tradition winning out over tourism
HANDY SKILL: Craftsmen in Cam Thanh Village making products from bamboo. The village has preserved the trade for generations. Photo courtesy of Taboo

Koi fish-shaped lanterns and reusable bamboo Christmas trees are among the latest designs to come from Taboo.

ā€œBirdā€™s-nest rocking chairs are also a new innovation for garden dĆ©cor and among the hundreds of unique designs we make from bamboo,ā€ craftsman Trinh said.

Local craftsmen have also introduced a bamboo craft tour to the Taboo workshop, where visitors can hear more about the craft.

ā€œTourists can learn how to make their own bamboo souvenirs,ā€ Tan explained. ā€œWe give them some help as they try their hand at making different items. They can choose what they want to make, and then take their ownĀ products home.ā€

According to the Vietnam Chamber of Commerce and Industry, the country currently has more than 720 handicraft villages making bamboo products and over 1,000 bamboo and rattan production and trading companies, with annual exports standing at $250 million.

ā€œBamboo crafts have helped us live sustainably, and could revive the village as a centre of innovative bamboo creations,ā€ Tan said.

VNS