Vietnamese traditional long dress
The festival celebrates and preserves the unique beauty of Vietnam’s traditional attire, aiming to introduce it as a memorable souvenir for international visitors to the country.

Designers drawing inspiration from the traditional long dress
This event serves as a creative spark for designers, an experiential platform for design students, and a networking opportunity for Hanoi businesses to connect with domestic and international companies.

Hanoi - The Essence of Áo Dài
With the theme “Hanoi – The Essence of Áo Dài,” the festival brings to life the spirit of Hanoi over the past 70 years. It showcases performances, dances, and fashion shows that embody the city’s resilience and courage in a constantly evolving world.

Cultural and tourism development in Hanoi
The festival opens up new avenues for cultural and tourism growth in Hanoi, elevating Vietnam, and particularly Hanoi, as a desirable destination for travelers worldwide.

Áo Dài Carnival in Hanoi
The pinnacle of the festival is the Áo Dài Carnival, organized by the Hanoi Women’s Union. This grand event, featuring artistic performances, folk dances, and parades, will take place at the Thang Long Heritage Conservation Center and nearby streets on October 5th at 8:00 a.m.

Áo Dài Festival Night and other activities
The festival also includes the “Áo Dài Festival Night” program, an áo dài design competition, exhibitions by renowned designers and brands, and displays of tourism products, services, and traditional áo dài craftsmanship.

Hanoi as a desirable tourist destination
By promoting Hanoi as a “safe, friendly, quality, and attractive destination,” the festival enhances the city’s appeal for domestic and international tourists during the autumn season.

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