The 2024 Hanoi Tourism Gift Festival, themed “Hanoi’s Culinary Delights,” came to a successful close on August 25 at the Tran Nhan Tong pedestrian street in Hai Ba Trung district. This three-day celebration showcased the very best of Hanoi’s culinary scene and local specialties, captivating both locals and visitors alike.
 |
| Director of the Hanoi Department of Tourism, Dang Huong Giang, delivers a speech at the closing ceremony of the 2024 Hanoi Tourism Gift Festival. Image credit: Hanoi Department of Tourism |
With over 20,000 visitors in attendance, the festival highlighted the irresistible allure of Hanoi’s culture and cuisine. The closing ceremony featured a speech by Dang Huong Giang, Director of the Hanoi Department of Tourism, who commended the event for its role in promoting the city’s culinary excellence. This year’s festival played a pivotal role in Hanoi being crowned TripAdvisor’s “Best Food Destination for 2024.”
Nearly 80 booths participated in the festival, each a vibrant showcase of Hanoi’s cultural and culinary heritage. Festival-goers indulged in a plethora of mouth-watering specialties, such as pho bo (beef noodle soup), banh cuon (steamed rice rolls), banh com (young sticky rice cakes), and the exquisite Tay Ho lotus tea. These delicious offerings provided a tantalizing taste of the capital’s diverse and delectable food scene.
 |
| Representatives of the Hanoi Department of Tourism visiting a booth at the festival |
The festival also showcased chic items from renowned craft villages, including Bat Trang ceramics, Van Phuc silk, and Phu Vinh bamboo and rattan products. These artisanal creations added a layer of cultural richness to the event, captivating attendees with their unique craftsmanship.
Beyond the culinary delights and handcrafted products, the festival offered a lively mix of interactive activities. Street circus performances, culinary workshops, folk painting classes, and ethnic music shows entertained visitors and contributed to the vibrant atmosphere. The organizers successfully presented Hanoi as a dynamic and modern city while celebrating its rich cultural heritage.
Dang Huong Giang also shared the Hanoi Tourism Department’s future plans, which include launching innovative promotional activities to attract tourists to the city throughout the year. The festival’s fashion show at the closing ceremony was a highlight, presenting a fusion of traditional and modern styles that left a lasting impression on all who attended.
