Vietnam’s beer market expects big changes in 2020

Vietnam’s beer market is forecast to see big opportunities this year, as the country has always been held great potential for domestic and foreign beer enterprises. Fierce competition is incoming, as more foreign brands are looking to tap the market.

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The strong export markets of Vietnam, such as ASEAN countries and China, are all markets with high growth in food and beverage consumption. Along with a series of free trade agreements, Vietnamese food and beverages have been largely able to access key free export markets (without tariffs).

Compared to beer consumption in Vietnam, beer imports into the country account for a relatively small proportion. Domestic and FDI beer enterprises dominate the domestic market, with the advantage of cheap beer prices, which suits the taste of the majority of customers./.

VNA