It was sold at 5 SGD (3.59 USD) per kg in the first week under a promotion programme, and 6 SGD in the next week. Thanks to its good quality and eye-catching appearance, the fruit has quickly won over local consumers, leaving shelves in many supermarkets empty after only two weeks.
Since early 2018, the office has worked with major Singaporean importers to introduce the fruit, and held working sessions with Singaporean experts in lychee preservation. Over the past three years, the office has organised trips to Vietnam for Singaporean fruit importers, including FairPrice whose representatives directly examined Vietnamese lychee farms.
Since the beginning of this year’s lychee season, it has coordinated with the Vietnam Trade Promotion Agency and the Department of Industry and Trade of Bac Giang province, dubbed as the kingdom of lychee in Vietnam, to hold an online workshop promoting the fruit.
The office plans to join hands with Bac Giang and Hai Duong provinces, and FairPrice to organise a Vietnamese lychee day in Singapore in the next crop.