Vietnamese lighting products enter Korean market

Rang Dong, Vietnam’s leading LED lighting manufacturer, has been introduced in the Republic of Korea. This represents the first attempt at penetrating into the market by a Vietnamese electrical firm.

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At the 19th International Light Convergence Expo held recently at the Korea International Exhibition Centre (KINTEX) in Seoul, Republic of Korea, products from Rang Dong –Vietnam’s leading lighting manufacturer – grabbed the attention of many foreign partners and local consumers.

Light bulbs from Vietnam have been exported to the Korean market before, but were manufactured for foreign partners so did not bear any Vietnamese brand names.

After meeting the stringent quality requirements in the RoK, Rang Dong’s products have now been introduced to Korean consumers.

“Importers have lauded the quality of Rang Dong’s products compared to others in the range. We will hold more strategic programmes to introduce its products to local consumers,” said Choi Ho-wook, managing director of Rang Dong Korea.

The Expo attracted the participation of about 200 companies in 500 stalls, including major names in the industry such as Samsung and LG, among others. In addition to domestic lighting products, Rang Dong also introduced decorative, street, and security lights and other smart technology devices./.

VNA