Vietnam’s Ambassador to Italy, Duong Hai Hung, has praised the efforts of Vietnamese businesses showcased at the Milan Design Week, one of the top venues for furniture companies globally, in his recent visit to the Vietnam pavilion on April 18.
The diplomat urged the businesses to enhance their competitiveness by collaborating with European design buyers. This move would aid them in expanding their presence not just in Europe, but also in other markets, as reported by VNA.
 |
| Vietnam’s pavilion at the Milan Design Week. Photo: VGP/HA |
He highlighted the need for strategic and substantial investment to elevate the Vietnamese wood industry in the global market.
The Vietnam Pavilion, which occupied an impressive 360 square meters, hosted 35 Vietnamese companies showcasing exceptional furniture and handicraft products from April 16 to 21.
The featured wooden furniture items addressed space limitations while drawing inspiration from “Saigon Urban,” a bustling and vibrant city steeped in cultural diversity.
 |
| Ambassador Duong Hai Hung visits the Vietnam Pavilion. |
In line with the theme of “Natural Materials” for the 2024 Milan Design Week, the Vietnam Pavilion employed over 400 wooden modules and traditional Vietnamese rattan materials. These elements were ingeniously combined to create a vibrant and inventive gallery.
The team of Vietnamese architects and designers utilized eco-friendly natural materials to showcase the diversity of these materials and convey a message of sustainability.
Visitors to the booth were treated to award-winning products from the Hoa Mai Design Awards of 2023 and 2024, furniture collections from Vietnamese manufacturers, and exquisite art and gift items handcrafted by skilled Vietnamese artisans.
 |
| Furniture products are exhibited at Vietnam’s Milan Design Week Pavilion. Source: HAWA Vietnam |
The harmonious arrangement of spaces created a striking impact for each collection, contributing to the overall appeal of the display area.
Vietnam has established itself as a leading furniture exporter, ranking sixth globally. The presence at Milan Design Week demonstrates the creative potential of the Vietnamese furniture and handicraft sector, showcasing its strength and promising future.
