According to the municipal Department of Tourism, the number of tourists to Hanoi, the capital city, reached 18.9 million in the first nine months of 2023, showing a 36.5% increase compared to the previous year.
Foreign tourist arrivals amounted to 3.2 million, a four-fold increase from the same period last year and surpassing this year’s target of 3 million. Domestic visitors also saw a growth of 20.2% year on year, reaching 15.7 million.
The total tourism revenue was estimated at VND 69.3 trillion (USD 2.88 billion), which is a 66.9% increase year-on-year.
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| Temple of Literature – an attractive destination for foreign tourists. Photo: VNA |
Hanoi has consistently received high praise from international tourism organizations and was recently recognized as the top city destination in Asia for 2023. However, in order to quickly regain the pre-pandemic level of visitors, the city must continue to develop and renew its tourism products to attract both domestic and foreign tourists.
At a recent seminar on tourism development, participants advised the city to create more products that cater to tourists’ needs, such as Fototour to capture the beauty of the city in the autumn season.
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| Foreign visitors to Hanoi. Photo: VNA |
It has been suggested that Hanoi should focus on developing “night-time” tourism, as most night activities in the city end before midnight. The city should also consider adopting an open approach and have its own policy on this issue.
The Department of Tourism has launched various types of tourism that align with the strengths of each area, such as sport tourism in the outlying district of Soc Son, community-based tourism with a focus on healthcare in Ba Vi and Soc Son districts, and hot air balloon tourism in Tay Ho and Long Bien districts and Son Tay township.
The department has also improved tourism destination infrastructure, including transport connectivity between tourist destinations and the city’s road network. Furthermore, they are diversifying communication methods across digital platforms to attract visitors to the city using consistent messages like “Hanoi – Come to Love” and “Hanoi – A Safe, Friendly, Quality, and Attractive Tourism Destination.”
It is worth noting that Hanoi currently has 3,765 tourism accommodation establishments, including 603 hotels rated one to five stars with 25,550 rooms. With such a number of accommodation facilities, the capital is fully capable of meeting the expected surge in travel demand.
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