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Dhordo is a tranquil village located in the expansive Great Rann of Kutch. It is renowned worldwide for hosting the annual Rann Utsav, a vibrant cultural festival that showcases the region’s traditional arts, music, and crafts. Visitors from all over the globe have the unique opportunity to immerse themselves in the local culture amidst the enchanting backdrop of the Rann of Kutch.
Dhordo’s recognition as the “Best Tourism Village” holds immense significance for the region’s economy. The Rann Utsav, held annually in Dhordo, has significantly contributed to the local economy. In the fiscal year 2022-23, the event generated revenue of Rs 468 crore from GST. The festival attracted more than 98,000 Indian tourists and 7,400 international tourists, further highlighting its status as a major tourism destination.
The local community of Dhordo has played a crucial role in the village’s transformation. Their active involvement in preserving the region’s culture, traditional handicrafts, and hospitality services ensures that tourists have an authentic experience while also contributing to the local economy.
Recognizing Dhordo’s potential, the Government of Gujarat launched the annual Rann Utsav.
Prime Minister Narendra Modi expressed his delight at Dhordo’s recognition by UNWTO. He shared his excitement on social media, celebrating the rich cultural heritage and natural beauty that Dhordo encompasses. He extended an invitation for people to share their memories and experiences in Dhordo, hoping to inspire more individuals to visit this remarkable village.
The UNWTO’s Best Tourism Village award is a prestigious accolade that honors villages for their exceptional achievements across various domains.
These include rural development, preservation of their original landscapes, promotion of cultural heritage and diversity, as well as safeguarding local values and culinary traditions.
The evaluation process, based on nine key criteria encompassing economic, social, and environmental sustainability, cultural and natural resources, and value chain integration, identifies and celebrates these exceptional rural tourism destinations. (ANI)
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