 |
| A picturesque terraced field in the northern province of Yen Bai, Vietnam. (Photo: VNA) |
Hanoi, March 4 – Vietnam’s Ministry of Culture, Sports and Tourism has launched an ambitious tourism stimulus program, “Vietnam – Travel to Love,” aimed at revitalizing the country’s green economy. This initiative shines a spotlight on Vietnam, offering irresistible incentives to global travelers, especially those from Poland, the Czech Republic, and Switzerland.
This campaign also aligns with the government’s recent resolutions: a visa exemption for citizens of the aforementioned countries and an accelerated plan for tourism growth.
A Powerful Boost
Vietnam’s tourism industry has already made significant strides, welcoming approximately 17.5 million international visitors and serving 110 million domestic travelers in 2024. The sector generated an impressive revenue of 840 trillion VND (33.6 billion USD). Vietnam’s tourism prowess was recognized globally, earning accolades such as the World’s Leading Heritage Destination for the fifth time, Asia’s Best Golf Destination for eight consecutive years, and Asia’s Leading Destination for six years running. Additionally, Tra Que vegetable village in Quang Nam province was recognized by UN Tourism among the Best Tourism Villages in 2024.
“Vietnam’s warm and welcoming communities make it a safe, friendly, and unforgettable destination,” shared Dr. Nguyen Trung Khanh, Director of the Vietnam National Authority of Tourism (VNAT).
The stimulus program offers up to 50% discounts on accommodations, transportation, dining, and entertainment across Vietnam. Iconic sites and scenic spots are now more accessible than ever, and airlines are responding with additional direct routes and flights, connecting Vietnam to the world.
|
| Foreign tourists exploring Hanoi’s Old Quarter. (Photo: VNA) |
The VNAT is leveraging digital technology to enhance its promotional efforts. They plan to launch a dedicated tourism promotion platform, providing businesses with easy access to updated information and promotional programs. Social media and digital platforms will be fully utilized to showcase Vietnam’s unique attractions to a global audience.
Looking Ahead to 2025
Vietnam’s tourism sector is poised for a remarkable resurgence, targeting 22-23 million foreign visitors and serving 120-130 million domestic travelers in 2025. To achieve this, the focus will be on three key trends: green tourism, night tourism, and heritage tourism.
Localities are championing eco-tourism with conservation-centric models. Six Senses Con Dao, with its sustainable design and marine ecosystem restoration program, and Son Tra Nature Reserve in Da Nang, offering educational courses on nature conservation, are exemplary models. Eco-tours in Cat Ba have also garnered positive feedback from European and American visitors.
Night tourism is flourishing, contributing significantly to Hanoi’s tourism revenue. Standout experiences include the “Decoding the Thang Long Imperial Citadel” tour and the Hoa Lo Prison night tour.
Heritage sites, such as the ancient city of Hoi An in Quang Nam province and Trang An in Ninh Binh province, continue to captivate visitors with their timeless charm.
To reach the goal of welcoming 23 million foreign tourists this year, a growth rate of 25-30% is necessary. Media expert Nguyen Ngoc Son emphasizes the importance of investing in digital promotion to stay competitive. According to a Google and Temasek report, international travelers now heavily rely on mobile apps and websites for information and bookings.
Pham Hai Quynh, Director of the Asian Tourism Development Institute, underscores the need for streamlined visa procedures, expanded e-visa availability, and promotion of visa exemption policies. He also highlights the importance of investing in transport infrastructure, accommodations, and services to enhance the overall tourist experience.
Additionally, Quynh recommends introducing incentive packages for visitors from visa-exempt countries and focusing on sustainable tourism models, such as eco-tourism and community-based tourism.
The Ever-Alluring Charm of Vietnam’s Destinations on the Global Tourism Scene
The Vietnam National Administration of Tourism (VNAT), a department within the Ministry of Culture, Sports and Tourism, has revealed exciting insights into the country’s growing appeal as a tourist destination. According to data from Google Destination Insights, there has been a notable surge in international interest regarding Vietnam’s tourism offerings. This indicates a promising future for the industry and highlights Vietnam as an emerging hotspot for global travelers.
Russia Resumes Charter Flights to Nha Trang After Three-Year Hiatus
Anex Vietnam is proud to announce its partnership with Azur Air, bringing you an elevated travel experience on our modern Boeing fleet. Our joint venture will see the Boeing 757, 766, and the iconic 777 models grace the skies, offering an exceptional flying experience. With a capacity of 238 to 531 passengers per flight, we ensure a comfortable and spacious journey, catering to your every need.
Vietnam Unveils Its Vibrant Tourism and Culture at ITB Berlin 2025
Vietnamese Ambassador to Germany Vu Quang Minh emphasized that the activities showcasing Vietnam’s tourism at ITB Berlin 2025 are not merely about promoting the country’s destinations. These initiatives are designed to foster cultural connections, enhance mutual understanding, and nurture meaningful international friendships—all while showcasing the beauty and allure of this Southeast Asian nation.
Vietnam’s Tourism Industry: Primed for a Powerful Comeback
Vietnam’s tourism industry is thriving, with ambitious goals for the coming years. The sector aims to welcome 22-23 million international visitors and an impressive 120-130 million domestic tourists by 2025. This will contribute significantly to the country’s economy, with expected revenue reaching an astounding 980 trillion to 1.05 quadrillion VND. The country’s diverse attractions, from its vibrant cities to its stunning natural landscapes, continue to captivate travelers worldwide, solidifying Vietnam’s position as a must-visit destination.
