Unveiling Vietnam’s Cultural Treasures: A Showcase of Tourism Charms at France’s Diplomatic Festival

The recent festival in Lyon on June 15-16 showcased a vibrant Vietnamese space, illuminated by the enchanting lanterns of Hoi An. As a member of UNESCO’s Creative Cities Network, Hoi An’s crafts and folk arts, alongside Dong Ho paintings, set a captivating scene. Large photographs, brochures, and publications further emphasized Vietnam’s breathtaking landscapes, rich cultural heritage, and diverse tourism offerings.

This year, the Vietnam Culture Centre in France and the Vietnamese Association in Lyon joined forces to promote the country’s tourism and cultural attractions. Their collaborative efforts resulted in detailed publications and brochures, guiding visitors through potential tours and travel routes. One notable highlight was the central province of Quang Binh, specifically its Son Doong Cave expeditions. As the largest cave of its kind globally, Son Doong captivated the interest of many young festival-goers.

Lyon’s Mayor, Grégory Doucet, expressed his appreciation for Vietnam’s consistent innovation in presenting its culture and people at the festival. He praised the country’s stunning landscapes, particularly the awe-inspiring Son Doong cave system, and shared his aspirations to visit Vietnam and explore its caves firsthand.

For over two decades, this renowned festival has celebrated the friendship and international solidarity of Lyon, showcasing the cultural diversity and dynamism of consulates and foreign communities. With a focus on craftsmanship and expertise, this year’s event attracted participants from more than 50 countries and territories, captivating an audience of 35,000 visitors.