The Vietnam Pho Festival, an eagerly anticipated culinary event, is set to captivate Seoul with its aromatic delights. Held at the Pie Factory in Gwangjin-gu, the festival celebrates one of Vietnam’s most iconic dishes, ‘Pho.’

Pho, a harmonious blend of fresh rice noodles, savory broth, and tender meat, has become a culinary ambassador for Vietnam. It is more than just a dish; it is a cultural legacy that unites people of all ages.

The festival will be a culinary extravaganza, featuring Vietnam’s master chefs and a plethora of engaging activities. With nearly 60 booths and various artistic performances, it promises to be a feast for all the senses.

Pho has garnered international acclaim, and the upcoming Vietnam Pho Festival 2024 in Seoul is a testament to its growing global popularity. The participating chefs have committed to infusing each bowl of pho with passion, skill, and a respect for tradition.

In addition to the signature dish, the festival will offer a diverse range of culinary delights and performances, ensuring a memorable experience for all attendees.

Witness the art of pho-making and immerse yourself in the vibrant atmosphere!

Organized by Tuoi Tre newspaper and Saigontourist Group, under the guidance of Vietnam’s Ministry of Foreign Affairs and Ho Chi Minh City administration, the festival promises to be a highlight on Seoul’s cultural calendar.

With over 20 renowned pho brands in attendance, including PhoDau, PhoPhu Gia, and PhoTa, the event will be a celebration of the very best that Vietnamese cuisine has to offer. The ‘Day of Pho,’ initiated by Tuoi Tre in 2017, has become an annual tradition, and this year’s international edition in Seoul is set to be a spectacular showcase.

The Vietnam Pho Festival in Japan last year was a resounding success, attracting over 85,000 visitors and garnering attention from prominent news agencies and social media influencers. This year’s festival in Seoul is expected to build on that momentum and create lasting memories for all who attend.

Mark your calendars for October 5-6, 2024, and join us in Seoul for a culinary journey to Vietnam through the iconic dish of Pho!
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