THE HANOI TIMES — Hang Ma Street is already aglow with the vibrant reds of Tet, as vendors showcase 2026 Lunar New Year decorations nearly two months in advance. The street, bathed in a sea of crimson and gold, exudes a festive spirit, transforming this central Hanoi thoroughfare into a seasonal spectacle.
Nestled in Hoan Kiem Ward, Hang Ma Street stands as a premier shopping hub for Tet celebrations. Rows of red envelopes and hanging couplets, interspersed with the golden hues of apricot blossoms, herald the arrival of spring. This captivating display draws a steady stream of shoppers, eager to immerse themselves in the holiday ambiance.

Hang Ma Street buzzes with activity as Hanoi residents embark on their early Tet shopping. Photos: Duy Khanh/ The Hanoi Times

Merchants diligently restock their shelves to meet the surging demand for Tet essentials.

While middle-aged shoppers focus on purchasing decorations for their homes, younger visitors and children pause to capture the vibrant scene through their lenses.

Time-honored items such as lanterns, red envelopes, and auspicious hanging decorations continue to reign supreme in popularity.

Red envelopes adorned with horse patterns, symbolizing the Year of the Horse, carry wishes for prosperity and success.

Stalls brimming with lanterns and red couplets infuse Hang Ma Street with a lively, springtime charm.

International visitors in Hanoi are captivated by the crimson-hued allure of this iconic street.

The proliferation of red decorations and bustling crowds herald the imminent arrival of Tet in the city.
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