The US Embassy in Hanoi celebrated on its Facebook page, “This marks not only 30 years of partnership but also a future driven by youth, creativity, and the lasting bond between the United States and Vietnam.”
“Never Before” premiered on November 30 as part of a series honoring 30 years of Vietnam-US relations.
The music video highlights key moments in the US-Vietnam relationship while spotlighting the next generation as the partnership’s most vibrant embodiment today. Through Suboi’s unique voice and contemporary visuals, it engages young audiences, celebrating their creativity, ambition, and global perspective. By doing so, it transforms the anniversary from a historical event into an ongoing journey fueled by their vision and aspirations.
Spanning over three decades of progress, the video underscores the distance both nations have traveled and the shared promise ahead. According to the US Embassy in Hanoi, it serves as both a tribute to enduring cooperation and an invitation to continue building the next chapter through innovation, connection, and cultural exchange.
Ambassador Marc E. Knapper stated, “As we honor 30 years of US-Vietnam relations, we’re proud to connect with young people through creativity. Suboi’s contribution brings our partnership’s story to life in a modern way, reaffirming the vital role youth will play in shaping our shared future.”
“Never Before” blends the modern rhythm of rap with subtle touches of traditional Vietnamese instruments, creating a style that feels contemporary yet deeply rooted in heritage. This approach adds warmth to a typically formal subject, allowing hip-hop’s energy to coexist with Vietnam’s elegance and cultural pride.
Suboi shared her pride in contributing to this celebration: “It’s a great honor to be part of marking 30 years of US-Vietnam relations. ‘Never Before’ captures the spirit, energy, and aspirations of today’s Vietnamese youth. I hope it inspires them to celebrate not only how far we’ve come but also to look forward with confidence, embracing the possibilities collaboration brings.”
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