The event was hosted by the Korean Ministry of Culture, Sports and Tourism with the support of the Korean Ministry of Trade, Industry and Energy; the Ministry of Food, Agriculture, Forestry and Fisheries; the Ministry of Oceans and Fisheries, and the Ministry of SMEs and Start-ups. It was also the first time five Korean ministries have held such a large-scale expo abroad.
The K-Expo aims to expand overseas sales channels for Korean SMEs, popularise Korean culture and make the most of the Hallyu wave in the region to expand into Southeast Asian markets.
The first part of the event took place at the National Convention Centre and JW Marriott hotel from October 15-18, showcasing Korean food, agro-fisheries and national trademarks. The second part is scheduled for October 27-28 at the Hanoi International Exhibition Centre with consumer goods and services.
The event has attracted about 250 Korean firms and 605 others from Vietnam, Indonesia and Thailand with import-export consultancies, B2B matching and a networking seminar.
It also affords the RoK a chance to introduce its plan to host World Expo Busan 2030 and Korea Sale FESTA 2022.
Sideline events include exhibitions, virtual reality demonstrations, culinary offerings, and a dance competition.
The second K-Concert is set for October 27 in Hanoi with Winner, singer Kim Se-jeong and BLANK2Y taking part.
RoK promotes culture and tourism in Ho Chi Minh City
NDO – The Korean Tourism and Culture Festival was held on Nguyen Hue Pedestrian Street, Ho Chi Minh City,from September 28-29.
“Korean Streets” in Saigon reeling from new coronavirus outbreak
Many stores along the so-called “Korean Streets” in Ho Chi Minh City have been dealt a severe blow by the new outbreak of the coronavirus, closing down en-masse because of a dearth of customers.
Learn Korean with K-pop sensation BTS
Big Hit Entertainment, the management agency of K-pop group BTS, announced that it has partnered with the Korea Foundation (KF) and the Hankuk University of Foreign Studies (HUFS) in producing a remote Korean-language course for universities overseas, including in the United States, France, Egypt, and Vietnam.
Final round of K-food Festival held in Da Nang
NDO – The final round of the K-food Festival themed “Dishes with kimchi” was organised by the Consulate General of the Republic of Korea (ROK) in the central city of Da Nang on December 17.
Da Nang city plans to host annual Vietnam-ROK festival
NDO/VNA – The central city of Da Nang is planning to host an annual Vietnam-Republic of Korea (ROK) festival to boost cultural exchanges, investment promotions and development of tourism, trade, health care and education, Chairman of the municipal People’s Committee Le Trung Chinh has said.
