The Traditional Pho Festival 2025, held in Van Cu village, Nam Dinh province, celebrated Vietnam’s iconic dish as a National Intangible Cultural Heritage. From April 5 to 7, the event drew thousands, showcasing Phở’s cultural significance and its potential as a global culinary ambassador. Beyond preserving tradition, the festival aimed to merge Phở with creative industries like tourism, media, and design, elevating its international profile.
Le Thi Anh Mai, Deputy Director of Hanoi’s Department of Culture and Sports, highlighted the festival’s dual purpose: safeguarding Phở’s heritage while fostering innovation. “By linking Phở with creative sectors, we unlock its potential to captivate global markets,” she stated.
Assoc. Prof. Dr. Bui Hoai Son, a National Assembly Committee member, emphasized Phở’s untapped value. “Phở is a cultural treasure that, when integrated with creative industries, can become a global phenomenon,” he noted.
Dr. Son advocated for a holistic ecosystem: “From sourcing ingredients to crafting cultural experiences, we must maximize Phở’s appeal to tourists and global audiences.”
Dr. Pham Cao Quy, Deputy Head of the Intangible Cultural Heritage Management Department, celebrated Phở’s roots. “Hanoi’s Phở is a living testament to our culinary heritage, blending history, culture, and skill—a must-experience for visitors.”
Truong Minh Tien, President of the Hanoi UNESCO Association, praised Phở’s unique allure. “Promoting Phở through creative industries preserves its essence while fostering economic growth for local artisans.”
The festival honored Phở masters and provided a platform for experts to discuss initiatives, ensuring Phở’s evolution as a cultural icon that balances tradition with modern creativity.
6,000 Bowls Served at Pho Festival in Nam Dinh
VOV.VN – The Traditional Pho Festival 2025 in Van Cu village, Nam Dinh, celebrated Vietnamese Phở’s heritage, serving 6,000 bowls and attracting thousands from April 5 to 7.
Hanoi Beverage Festival 2025: Celebrating Culinary Diversity and Boosting Tourism
Experience the ultimate celebration of flavors at the Hanoi Beverage Festival 2025, hosted at the vibrant Tay Ho Creative Cultural Space. Immerse yourself in a world of exquisite food and drinks, designed to captivate both locals and visitors alike. This festival not only promises a rich sensory experience but also showcases Hanoi as a must-visit destination during the year-end travel season.
Pa Co Ethnic Group’s Aza Festival: A Vibrant Celebration of the New Rice Season
The Aza Festival, a cherished tradition of the Pa Co ethnic community in Thua Thien – Hue province, marks the transition from the old year to the new. This vibrant celebration is a time for bidding farewell to the past and welcoming the future, accompanied by heartfelt prayers for auspicious weather and abundant harvests in the year ahead.
The Tasty Conquest: Taking Hanoi’s Pho to the World.
Developing a Hanoi pho map is a creative solution that serves both the demands and marketing needs of the city’s renowned pho restaurants. This innovative approach provides detailed recommendations and directions to the best pho shops in Hanoi, carefully selected based on authentic surveys and predefined criteria.
The Tasty Treasures of Hanoi’s Old Quarter: Crispy Fried Tofu and Rice Noodle Delights
Bun dau mam tom is a beloved dish in Hanoi, and its fame has spread far and wide, attracting many visitors, both local and foreign. This mouthwatering delicacy, consisting of fermented shrimp paste, crispy fried tofu, and rice noodles, has become a signature of Hanoi’s vibrant culinary scene.
The Captivating Taste of Hanoi’s Digital Age: Pho in the Old Quarter
The future of dining is here with smart robots that can prepare and serve delicious bowls of pho. This innovative and contemporary approach to the beloved Vietnamese dish offers a unique and memorable experience for diners. With their advanced capabilities, these robots deliver a precise and efficient service, ensuring each bowl of pho is prepared to perfection. The result is a dining experience that is not only brand-new but also captivating and impressive, taking the traditional pho to new heights.
