Embark on an immersive journey through Hanoi with our captivating campaign, offering a myriad of unique “touchpoints” to explore the city’s essence. Experience the warmth of “touching” love at the Run For Love community race (September 28), where every step unites hearts for a humanitarian cause. Glide across the serene West Lake at the dragon boat and SUP rowing festival (October 5), witnessing ancient traditions come alive in the heart of modernity. Embrace a sustainable lifestyle with the Light Flight Journey to Hanoi (October 6), fostering awareness for green tourism and environmental responsibility.
Indulge in Hanoi’s rich musical tapestry with unforgettable experiences. The Vietnam Airlines Classic – Hanoi Concert (October 10-11) offers a gentle “touch” of classical melodies in the charming Old Quarter. Meanwhile, the 5AM Concert (November) presents a unique fusion of modern and traditional sounds, stirring emotions at the break of dawn.
Each event is a “touch” of cherished memories and love for Hanoi, painting a vivid portrait of a city that seamlessly blends classic elegance with youthful vibrancy, deep-rooted local identity, and global openness.
Vietnam Airlines CEO Le Hong Ha envisions the program as a series of meaningful journeys, where every step becomes a “touchpoint” with Hanoi’s culture, nature, and people, fostering a friendly and welcoming image of Vietnam among international visitors.
Nguyen Manh Quyen, Vice Chairman of the Hanoi People’s Committee, highlights the campaign’s origins in a 2025–2030 cooperation agreement between the city and the airline, aimed at driving sustainable socio-economic growth and elevating Hanoi’s tourism brand. As a centerpiece of the Hanoi Autumn Festival, it is poised to become a signature cultural and tourism attraction.
Vietnam Airlines, positioning itself as both a carrier and cultural ambassador, reveals that the campaign is a key component of its long-term strategy to establish Hanoi as a premier cultural and tourism destination in the region and beyond.

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