The festival aims to showcase the diversity of ‘pho’, a traditional Vietnamese rice noodle soup, from various regions across the country. Visitors will have the opportunity to experience the flavors of ‘pho’ blended with different regional cultures, highlighting the uniqueness of this Vietnamese dish.

During the festival, guests can explore and taste the traditional ‘pho’ of Van Cu Village in Nam Truc district. They will learn about the origins and evolution of the dish and even participate in the cooking process.

The festival will feature over 50 booths showcasing the ingredients and seasonings used to make ‘pho’, as well as packaged ‘pho’ products for export. Additionally, there will be a talk show discussing the history and development of ‘pho’ making, an exhibition space, and a writing contest centered around the dish.

One of the highlights of the event will be the collaborative effort of chefs to prepare a giant pot of ‘pho’ that can serve 2,000 bowls, providing an unforgettable dining experience for festival goers.

The festival is jointly organized by the provincial Department of Culture, Sports and Tourism, the provincial Culinary Culture Association, Masan Consumer Corporation, and Blue Vietnam Company Limited.