The event aims to promote and introduce typical products along with diverse and rich culinary specialties of An Giang and the traditional cultural beauty of the four ethnic groups of Kinh, Khmer, Cham, and Hoa living in An Giang.

The festival will also feature the promotion of the Mekong Delta region’s "Chau Doc fish sauce" brand to both domestic and foreign tourists.

The event will take place in Chau Phu A Ward Square and streets Thu Khoa Nghia – Chi Lang – Bach Dang in Chau Phu A Ward, Chau Doc City.

Businesses from inside and outside the province are expected to join the festival with a scale of 150-180 booths.

According to Vice Chairman of the An Giang Provincial People’s Committee Tran Anh Thu, the festival is also expected to create an opportunity to expand cooperation and exchange in the field of trade – tourism as well as investment between An Giang Province and other provinces and cities across the country.