Vietnam: The Soaring Popularity of Sleep Tourism

In 2024, a staggering 67% of Vietnamese travelers surveyed expressed their desire for sleep-centric getaways.

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Emerging tourism trends can help alleviate stress and improve the quality of life for people in modern Vietnamese society.



More and more travelers are opting for itineraries that prioritize rest and relaxation over packed schedules. Instead of filling their days with non-stop activities, they are now looking for accommodations with pillow menus and are more inclined to go to bed early. This shift in tourism preferences is catching on, with sleep tourism emerging as a transformative solution that combines the appeal of travel with the essential need for quality sleep, according to Booking.com’s recently released Travel Predictions 2024 research.

“Sleep Tourism” Trend in Vietnam

Booking.com’s data shows that nearly two-thirds (66%) of travelers in the Asia-Pacific region are interested in travel experiences that focus solely on uninterrupted sleep in 2024. This trend is especially strong in China, where 83% of travelers are specifically looking for sleep-focused holidays. Hong Kong and Thailand closely follow with 76% and 75% respectively, while Vietnam and Singapore are tied at 67%.

Varun Grover, Country Head, Vietnam at Booking.com, noted that sleep is becoming an increasingly valuable commodity in today’s fast-paced world. He stated that sleep tourism is a major trend, with almost 67% of Vietnamese travelers surveyed seeking sleep-focused retreats in 2024.

“In response, resorts and hotels in Vietnam are offering amenities and services to help guests get a healthy dose of rest,” he added.



Sleep tourism is a growing trend in Vietnam, following the aftermath of the COVID-19 pandemic. Many experts predict that sleep tourism will continue to thrive in the near future. Research firm HTF Market Intelligence estimates that it will grow by approximately 8% between 2023 and 2028, reaching a value of $400 billion.

Dr. Rebecca Robbins, a sleep researcher and lecturer in medicine at Harvard Medical School, mentioned that travelers are becoming more aware of the importance of sleep during their journeys. She stated, “The days of traveling and coming back home exhausted are over,” when discussing sleep tourism with CNN.

Additionally, Robbins pointed out that one in three adults do not get the recommended amount of sleep per night (7 to 9 hours), which can lead to sleep deprivation and have serious effects on mental health.

Rebecca Ng, a tourist from Singapore, expressed her desire to have a quality vacation in Vietnam to escape the hustle and bustle of her daily life.

“I want to travel to a place that is quiet, cool, with lots of trees, and completely different from where I live,” she said.

Even in Vietnam, the trend of traveling for relaxation and a good night’s sleep is becoming increasingly popular among young people. Phuong Linh, a digital content expert at a five-star hotel in Hanoi, stated, “All I dream about is delicious food and a long, deep sleep without being disturbed by noise or work-related stress,” to The Hanoi Times.

Ideal destinations for “Sleep Tourism”

According to Booking.com, Vietnam offers several ideal destinations for sleep tourism. Two central destinations and a small northern town fulfill all the requirements for a perfect getaway, providing a cool and fresh climate without being too crowded.

Situated in the Vietnamese highlands, Dalat City in Lam Dong Province boasts an average temperature of 23°C, making it an ideal year-round sleep destination. The fresh mountain air and stunning scenery contribute to the sleep-inducing ambiance, making Dalat a perfect place for sleep tourism. Both locals and tourists who have visited Dalat highly recommend the city for a restful stay and a peaceful slumber.

According to Booking.com, the central coastal city of Danang in Quang Nam Province was the most searched-for destination by Vietnamese travelers in the first quarter of this year. With a combination of mountains, beaches, forests, and rivers, Danang continues to be a popular tourist spot. The city provides a range of options for all types of travelers, including personalized experiences and sleep-centric amenities in several 4 to 5-star resorts. Whether seeking relaxation, adventure, or rejuvenation, Danang offers an affordable and restful stay.

Lastly, visitors can consider the charming town of Tam Dao in Vinh Phuc Province in the north. Surrounded by pine forests and cascading waterfalls, the town offers fresh mountain air and a serene environment. During summer, cool breezes prevail, while autumn and winter create a mystical beauty with mist and clouds blanketing the area. According to the Booking.com report, imagine sleeping amidst the clouds after a day of exploring the natural wonders of Tam Dao, pure bliss.

In addition to Vietnam, Booking.com also recommends three other destinations in the Asia-Pacific region for sleep tourism: Suzhou in China, Bali Island in Indonesia, and Koh Samui in Thailand.