Vietnam starts projecting itself as safe destination post-Covid

The Hanoitimes - New "Why not Vietnam?" ad invites tourists back after Covid-19.


To revive inbound tourism, relevant agencies and local enterprises in the industry have joined hands to promote Vietnam as a safe and attractive destination.

In mid-October, the Vietnam National Administration of Tourism (VNAT) has partnered with CNN International to run a new promotional clip inviting travelers to consider Vietnam for their first holidays post Covid-19.

 Exploring Vietnam’s tourim via website at

The 30-second clip, featuring some of Vietnam’s top tourism products and destinations ends with the sentence, “When you’re ready to travel again, why not Vietnam?” VNAT officials said the ad aims to remind travelers of Vietnam’s charms and suggest the country as a safe and enticing destination for vacationers in 2021.

The video was created with support from the Vietnam Tourism Advisory Board (TAB), and can be viewed during commercial breaks on CNN Asia for six weeks from October 15, and on the National Administration tourism website and its social media channels.

Vietnam will soon launch more activities to accompany the ‘Why Not Vietnam?’ video, including giveaways on social media, ad banners, and articles that highlight Vietnam’s capability of handling of the coronavirus and its commitment to the safety of its guests and citizens.

“The story of how Vietnamese people join efforts to fight the coronavirus and support each other is one that we want to share with our friends overseas,” said Mr. Dinh Ngoc Duc, director general of the Tourism Marketing Department at VNAT. “Through the ‘Why Not Vietnam?’ campaign, we will put forward suitable tourism experiences for travelers looking to escape and unwind after Covid-19 passes, as well as emphasize Vietnam as a safe destination within the region.”

 Y Ty, Lao Cai province. Photo: Cong Hung (Kinh te & Do thi)

Vietnam’s strong safety record since the start of the pandemic and its ability to provide socially distanced holiday options are top reasons for travelers to consider the country for upcoming trips, Mr. Duc said. He added that Vietnam has a wealth of beautiful lesser-known destinations where travelers can have peace of mind while still enjoying Vietnam’s delicious food and timeless culture.

In the coming months, Vietnam intends to entice travelers with a number of high-value travel giveaways on its social media channels. Its first giveaway, which will launch in November, features a pair of international flight tickets from national carrier Vietnam Airlines valid throughout 2021, as well as a four-day holiday in Sa Pa with Topas Riverside Lodge and Topas Ecolodge, a National Geographic Certified Unique Lodge.