Vietnam is poised to become a sought-after destination for German travelers, according to Nguyen Trung Khanh, Director of the Vietnam National Authority of Tourism (VNAT). Speaking at a conference in Frankfurt earlier this week, Khanh highlighted the country’s appeal to the German market, the most significant for Vietnam in Europe.
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| VNAT Director Nguyen Trung Khanh addresses the conference, promoting Vietnam’s tourism offerings to German travelers. Source: VNA |
In 2023, Germany stood as the third-largest source of tourists to Vietnam from the European Union, with approximately 200,000 German visitors—a figure that represents 88% of pre-Covid-19 numbers. With the 50th anniversary of diplomatic relations between the two nations approaching in 2025, Khanh emphasized the immense potential for mutual growth and collaboration, particularly within the tourism sector.
“Germany is a key market for Vietnamese tourism,” asserted Khanh. “Vietnam boasts a wealth of attractions and has the potential to captivate European travelers, including those from Germany.”
Vietnam is endowed with a plethora of renowned tourist destinations, many of which have garnered global acclaim from prestigious travel websites. From the enchanting Hanoi and the breathtaking Ha Long Bay to the enchanting Hoi An Ancient Town and the majestic Hue Former Imperial City, Vietnam offers a diverse range of experiences.
The country also presents a variety of tourism options, including agricultural and community-based tourism, traditional handicraft villages, and vibrant cultural festivals. One of Vietnam’s most enticing features for foreign visitors is the delectable cuisine of its three distinct regions.
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| Hoi An Ancient Town, located in the central province of Quang Nam, enchants visitors with its unique blend of ancient architecture and cultural charm. Source: Nguoi Hoi An |
Khanh expressed optimism that Vietnam’s diverse attractions would soon lure even more German tourists. He cited the introduction of direct flights between Hanoi/Ho Chi Minh City and Munich by Vietnam Airlines, the waiver of visa requirements for German citizens, and the extension of visa-free stays to 45 days as positive steps toward enhancing German tourism to Vietnam.
The diplomatic relations between Vietnam and Germany, established in 1975, have flourished and expanded in multiple positive dimensions. The elevation of their relationship to a strategic partnership in October 2011 marked a new era in bilateral ties, yielding remarkable achievements in culture, education, science and technology, and, of course, tourism.
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